Branding and Advertising - Marketing Head

Job Title: Head of Marketing Austin Plywood

Experience Level: 10+ Years

Salary- Negotiable

Location: Kolkata

Head of Marketing Austin Plywood

Role Overview

We are looking for a visionary Head of Marketing to take complete ownership of Austin Plywoods brand identity, advertising strategy, and market growth. As a member of the senior leadership team, you will be responsible for transforming our business objectives into a compelling brand story that resonates across India. You will oversee a multi-crore budget, manage high-stakes celebrity partnerships, and lead a 360-degree advertising engine to ensure Austin Plywood becomes the undisputed choice in the premium segment.

Key Responsibilities

• Brand Vision & Architecture: Define and own the long-term brand roadmap. You will be responsible for the "Austin Plywood" brand health, positioning, and premiumization strategy in the building materials industry.
• National Advertising & Media Strategy: Lead the strategy for all ATL/BTL/Digital advertising. From conceptualizing TVCs to optimizing OOH and Print, you will ensure our "Share of Voice" (SOV) dominates the market.
• Celebrity & Influencer Ecosystem: Directly oversee the selection and onboarding of A-list celebrity brand ambassadors. You will lead high-level negotiations and ensure talent is integrated seamlessly into the brand’s DNA.
• 360 Campaign Orchestration: Direct the execution of integrated campaigns. You will bridge the gap between creative storytelling and tactical execution across TV, Digital, Radio, and on-ground Trade Marketing.
• Revenue Alignment: Partner with the CEO and Zonal Sales Heads to ensure marketing initiatives directly translate into market share growth and lead generation for our dealer network.
• Strategic Agency Management: Lead relationships with top-tier creative, media-buying, and PR agencies. You will set the standards for creative excellence and hold partners accountable for performance.
• Budget & P&L Accountability: Total ownership of the annual marketing budget. You will optimize spending across traditional and digital channels to ensure the highest ROI and brand recall.
• Team Mentorship: Build and inspire a high-performing marketing department. You will foster a culture of bold creativity backed by data-driven insights.

Required Qualifications & Skills

• Experience: 10+ years in Marketing/Advertising, with at least 5 years in a "Head" capacity.
• Industry Background: Proven experience in premium FMCD, Building Materials, Paints, or FMCG sectors where brand imagery is a key differentiator.
• Ad Mastery: A strong portfolio of successful National TVC launches and large-scale OOH/Print campaigns.
• Strategic Negotiation: Expert-level skills in contract negotiation, particularly with celebrity talent and global media houses.
• Education: Bachelor’s degree in Marketing/Comm; MBA