Branded Content & Creative Strategy -(Business, Finance & Investments)

Opening: Branded Content & Creative Strategy -(Business, Finance & Investments)

Opening: Branded Content Strategist (Business, Finance & Investments)

Times Influence | Times Network

Experience: 3–4 Years

Times Influence seeks a *curious, market-savvy, commercially sharp content professional* who can translate complex financial markets, economic trends, and corporate strategies into compelling, high-impact branded narratives.

We are looking for someone who understands *brands as well as balance sheets, market economics as well as mass audiences, and strategic thinking as well as engaging storytelling*. The role requires a strong mix of financial literacy, ideation, presentation, and execution across high-value branded campaigns and original business/investment IPs.

What You'll Do

Conceptualise and develop fintech, corporate, banking, personal finance, and investment-focused branded content campaigns, original IPs and integrated content solutions across television, digital, social, and on-ground platforms.

Decode complex client briefs across BFSI, fintech, mutual funds, startups, and enterprise sectors into sharp, sellable creative ideas.

Create high-quality pitch decks, turning deep-dive market research, economic insights, and data trends into structured, visually engaging strategies.

Present pitches confidently to industry leaders, marketing heads, sales teams, and internal stakeholders, articulating the strategic and commercial value of an idea.

Ideate and develop specialised content shows, stock market/investment series, corporate documentaries, digital formats, financial podcasts, and interactive masterclasses.

Write and develop scripts, episode structures, campaign films, expert interview guides, and thought-leadership content formats with financial clarity and editorial integrity.

Research macroeconomic data, market movements, personal finance trends, startup ecosystems, and business news to identify fresh sponsorship and campaign opportunities.

Maintain a sharp pulse on global markets, economic policies, taxation updates, and investment trends, leveraging topicality intelligently without compromising brand or editorial trust.

Work across B2B (enterprise, SaaS, institutional finance) and B2C (retail investing, credit, wealth management) briefs, adapting tone and depth for different investor and consumer cohorts.

Collaborate closely with sales, business editorial desks, production, digital, social, design, and video teams to take financial narratives from pitch to polished execution.

Help build and scale repeatable, highly monetisable financial and economic content IPs for Times Influence.

Be hands-on with AI and GenAI tools for financial data aggregation, trend research, script structuring, visualisation, and pitch iteration—retaining original thought, analytical rigor, and human creativity.

What We're Looking For

3–4 years of experience in branded content, financial journalism, content strategy, advertising agencies, or business media environments.

Must have previously worked on branded campaigns, thought-leadership platforms, or content IPs, ideally within the business, finance, or corporate ecosystem.

Strong ideation and simplification ability, with a talent for translating dense economic or financial concepts into engaging, accessible consumer narratives.

Excellent writing and scripting skills across audio, video, and digital text formats.

Strong command over PowerPoint/Google Slides and presentation design, with a clean, professional visual sense suited for corporate and financial clients.

Ability to build and present compelling, data-backed pitches independently.

A keen interest in markets, economy, corporate leadership, personal finance, and emerging fintech trends.

Strong fundamental understanding of business models, market cycles, and economic current affairs.

Ability to handle fast-moving news cycles and high-stakes commercial briefs in a fast-paced media environment.

Hands-on understanding of AI-led creative and content workflows.

Most importantly, a willingness to learn, experiment and evolve. We are looking for someone eager to master new financial asset classes, industry verticals, and innovative ways of storytelling.

Who Will Thrive Here

Someone who can move comfortably from a complex monetary policy shift to an engaging retail investing hook, from a corporate client's growth challenge to a scalable content IP, and from a spreadsheet of market data to a boardroom pitch room.

You should be someone who tracks economic developments daily, questions financial narratives with an analytical eye, and knows how to make money, markets, and business matter to a broader audience.

Because at Times Influence, the job is not merely to sell space. It is to create authoritative financial narratives that audiences trust and premier brands want to own.