Brand VM

Role & responsibilities

Own and implement brand-specific visual merchandising strategies across EBOs, MBOs & SIS

Plan and execute seasonal window displays, in-store presentations, mannequin styling, and campaign-led visual rollouts

Collaborate with design, marketing, and retail teams to ensure storytelling and product focus are seamlessly aligned with brand objectives.

Manage vendor coordination for prop sourcing, installations, and budget control.

Conduct regular VM audits and training for store staff to ensure compliance with brand guidelines.

Support new store openings (NSOs), campaign launches, and regional adaptations with clear planning and execution checklists.

Drive innovation through visual concepts while maintaining commercial impact and execution feasibility.

Preferred candidate profile

Creative and execution-focused Visual Merchandising professional with 26 years of experience in fashion/luxury retail across EBO, MBO, and SIS formats. Strong expertise in seasonal VM planning, window displays, and campaign-led rollouts aligned with brand storytelling. Proven ability to collaborate cross-functionally, manage vendors and budgets, and ensure VM compliance through audits and training. Balances innovative visual concepts with strong commercial acumen to drive sales and customer experience.