Brand Support-MG

Role & responsibilities

1. Auto Expo and large-format events

Support the planning and execution of MG and MG Select participation at the Auto Expo and other exhibitions. Coordinate pavilion design, fabrication, product display, visitor flow and on-ground experiences with agencies and partners. Support press days, unveilings and VIP moments with the PR, product and brand teams. Conduct venue recce, track the critical path, permissions and safety, and monitor execution on show days.

2. Sports and league partnership activations Coordinate on-ground activations for sports and league partnerships, from match-day zones to hospitality and test drives. Work with partners, dealers and agencies so fan and customer experiences run smoothly at every venue. Track how partnership rights are used and report the outcomes.

3. MG Car Club and customer engagement

Support MG Car Club (MGCC) activities for MG and MG Select owners: owner drives, meets, trips and community events. Coordinate with dealerships and regional teams for smooth execution and consistent customer experiences. Help plan customer engagement programmes, anniversary celebrations and exclusive experiences for MG Select customers.

4. Launches and on-ground activations

Support product launches, media events and brand experiences across both brands. Coordinate on-ground activations such as mall displays, RWA activations, airport displays and other consumer touchpoints. Make sure events and installations meet MG and MG Select quality, branding and execution standards.

5. Agency and vendor management

Coordinate with creative, event, production and fabrication agencies on concepts, designs, estimates and execution. Prepare briefs, consolidate feedback, track deliverables and close projects on time. Evaluate vendor quotations and support cost optimisation without compromising execution quality.

6. Project and budget management

Track project timelines, budgets, purchase orders, invoices and vendor payments. Maintain event trackers, execution reports, photographs and post-event documentation. Make sure every deliverable is completed within agreed timelines and budgets.

7. Cross-functional coordination

Work with brand, product marketing, PR, sales, dealership and regional teams on integrated initiatives. Support product display planning for launches, exhibitions and brand events. Plan content capture at events so it feeds social, PR and brand channels.

8. Reporting and performance tracking • • • Track participation, engagement, leads, test drives and other event KPIs. Prepare post-event reports covering execution, outcomes, learnings and areas to improve. Maintain a repository of event assets, campaign reports and best practices.

Preferred candidate profile

Must have

2 to 3 years of experience in experiential marketing, event management, brand activations or integrated marketing. Experience working with event agencies, production vendors and multiple stakeholders. Good understanding of event production, branding, fabrication and on-ground execution. Strong project management, coordination, communication and problem-solving skills. Proficiency in PowerPoint, Excel and presentation development. Willingness to travel across India and work on event days, including weekends. Graduate or postgraduate degree in marketing, communications, business administration or a related field.

Good to have

Exposure to auto shows, exhibitions or sports activations. Experience in automotive, luxury or premium lifestyle categories. Experience supporting owner communities, clubs or loyalty programmes.