Brand Strategy Manager

Stone Soup is a creative solutions agency specialising in Brand Strategy, Website Development, Social Media Marketing, Graphic Design and Content Creation. Over the last 7 years, we've worked with brands like Amazon Prime Music, NUA, Dot & Key Skincare, Superbottoms, Buzzball, Fireball, Imdb, Belgian Waffle, Vir Das, Dairy Day and Ugaoo, to name a few.  We're looking for full-time manager for our Strategy team based inLower Parel,Mumbai. 

Experience Required: Minimum 3 years

Job Description:

-Team Management and Mentorship: 

 Manage a team of executives and lead the conceptualisation and management of social media campaigns and brand strategy projects. Regularly up-skill the team on research methodologies, content creation techniques, and the latest trends in social media and digital marketing. Foster a culture of continuous learning and knowledge sharing.

-Content Strategy and Optimization: 

 Develop and optimize content strategies across social media platforms like Facebook, Instagram, Pinterest,  YouTube, Snapchat, etc.  Ensure the alignment of content with brand objectives and drive engagement.

-Campaign Analysis and Reporting: 

 Assess and analyze campaign performance against KPIs.

 Produce insightful monthly reports that provide strategic recommendations based on content

 analysis and performance metrics.

-Creative Team Collaboration: 

 Collaborate with the creative team, overseeing the development of copy and design briefs.

-Research and Referencing: 

 Lead research efforts for campaign inspiration, staying ahead of industry trends and gathering references to  guide creative direction.

-Performance Management: 

 Set and drive the achievement of monthly, quarterly, and annual

 performance targets across all brands; monitor team progress and adjust strategies as needed.

- Innovation: 

 Collaborate with the team to develop and implement live creativity and current trends.

 -Pitches and New Client Acquisition: 

 Lead the strategy development for pitches and onboarding of new clients.

Requirements:

- Proficiency in social media growth and strategy development.

- Strong analytical skills for reporting and data analysis.

- Strong research skills.

- Demonstrate strong leadership skills by fostering team building, upskilling team members, and

 effectively solving problems to drive continuous improvement and collaboration within the team.

- Basic knowledge of META Ads and their application.

- Organizational, team leading and time management abilities.

- Self-driven with a proactive approach to problem-solving & receiving feedback.

- Willingness to learn and adapt to dynamic social media landscapes.

Location: Lower Parel

Timings: Monday - Friday 10:30 am - 7:30 pm (Fridays are WFH)