Brand Strategy Manager

Manager Brand Strategy

Company: SGT University
Department: Office of Branding & Communications
Location: Gurugram, Haryana
Experience: 8 Years
Employment Type: Full-Time
Designation: Manager Brand Strategy
Grade: M4 / Manager

Reporting To: Head / Director Office of Branding & Communications

Job Summary

SGT University is seeking a Manager – Brand Strategy to lead brand strategy, institutional branding campaigns, brand governance, and market positioning initiatives.

The incumbent will be responsible for developing data-driven brand plans, leading integrated campaigns, ensuring brand identity compliance, managing external agencies, and coordinating with internal stakeholders across the University.

Key Responsibilities

1. Develop annual and quarterly brand plans aligned with institutional priorities, admissions objectives, and positioning strategy.
2. Lead data-driven, multi-channel institutional branding campaigns.
3. Ensure implementation and governance of the University's Brand Identity Manual.
4. Manage internal brand and visual touchpoint clearances in coordination with the Graphic Design team.
5. Work with schools, faculties, and departments to implement localized branding initiatives.
6. Manage external creative, research, and media-buying agencies.
7. Lead, mentor, and guide the Brand Strategy team.
8. Conduct market, competitor, audience, and campaign analysis.
9. Coordinate with Digital, Content, Events, Admissions, and other communication teams.
10. Monitor campaign performance and prepare management reports.
11. Recommend corrective actions based on campaign and market insights.
12. Monitor campaign budgets and ensure effective resource utilization.

Key Result Areas

• Brand Strategy & Annual Planning
• Campaign Execution & Performance Management
• Brand Governance & Identity Compliance
• Cross-Functional & Stakeholder Engagement
• Agency & Vendor Management
• Team Leadership & Capability Development
• Budget & Resource Management

Required Skills

• Brand Strategy
• Brand Management
• Integrated Marketing Campaigns
• Marketing Communications
• Brand Governance
• Campaign Planning & Execution
• Market & Competitor Analysis
• Agency & Vendor Management
• Stakeholder Management
• Team Leadership
• Budget Management
• Performance Analytics
• Excellent Communication & Presentation Skills

Candidate Requirements

• 6–8 years of relevant professional experience in brand strategy, brand management, marketing communications, or a related function.
• Proven experience in planning and executing integrated branding campaigns.
• Strong understanding of brand identity and governance.
• Experience managing agencies and cross-functional stakeholders.
• Strong analytical and strategic thinking abilities.
• Excellent written and verbal communication skills.
• Candidates from higher education, corporate, media, marketing, or related sectors may apply.

About SGT University

SGT University is a multidisciplinary university located in Gurugram, Haryana, offering programmes across diverse academic and professional disciplines.

Interested candidates are invited to apply with their updated CV and relevant work/portfolio samples.