Brand Strategy Lead FMCG & Digital

JOB POST | BRAND STRATEGIST – FMCG & DIGITAL
Company: Sociapa Ventures Pvt. Ltd Sociapa.
Location: Noida – Sector 116 | On-site
Experience: 4–7 Years Industry: Creative / Digital Marketing Agency
CTC: ₹5–8 LPA (Negotiable)
Role Overview Sociapa Ventures Pvt. Ltd. is looking for a Brand Strategist with strong experience in FMCG and agency environments. The ideal candidate will be responsible for developing brand and communication strategies, consumer insights, campaign concepts, launch strategies, and strategic narratives that connect business objectives with creative execution. The role requires a strong combination of strategic thinking, consumer understanding, creativity, research, digital knowledge, and presentation skills.
Key Responsibilities & Requirements
● Develop brand, communication, digital, and campaign strategies for FMCG and other consumer-facing brands.
● Conduct market, consumer, competitor, category, and trend research to identify meaningful insights and opportunities.
● Translate research and consumer insights into clear brand positioning, communication territories, campaign platforms, and actionable strategies.
● Develop strategic approaches for new brand and product launches, including launch positioning, communication strategy, and campaign direction.
● Conceptualise integrated campaigns across digital, social media, content, and other relevant platforms.
● Create creative briefs, strategic narratives, campaign proposals, and brand strategy decks for internal and client presentations.
● Collaborate closely with creative, content, social media, performance marketing, and account teams to ensure strategic thinking is translated effectively into execution.
● Demonstrate a strong understanding of FMCG consumer behaviour, category dynamics, brand positioning, and the digital consumer ecosystem.
● Challenge existing briefs, identify unexplored opportunities, and bring fresh and differentiated strategic perspectives.
● Analyse campaign performance and connect marketing outcomes with brand and business objectives.
● Present strategies and ideas confidently to clients and internal stakeholders, with strong storytelling and communication skills.
● Manage multiple brands, briefs, research assignments, presentations, and deadlines in a fast-paced agency environment.
● Maintain high-quality documentation and ensure strategy recommendations are structured, insight-led, and actionable.
● Use AI tools where relevant for research and ideation, while ensuring strategic outputs are supported by independent thinking, appropriate analytical tools, and human-led interpretation.
What We're Looking For
● 4–7 years of relevant experience, preferably in a creative or digital marketing agency.
● Mandatory experience working with FMCG brands.
● Strong understanding of brand strategy, communication strategy, digital marketing, and campaign planning.
● Proven ability to develop consumer insights and strategic recommendations from research.
● Strong creative thinking with the ability to move from insight → idea → strategy → execution.
● Excellent PowerPoint and presentation skills, with the ability to build compelling strategy decks.
● Strong communication, storytelling, analytical, and problem-solving skills.
● Ability to work collaboratively while independently owning strategic assignments.
● Comfortable working in a high-pressure, deadline-driven agency environment with multiple priorities.
Portfolio – Mandatory: Candidates must share a relevant portfolio or case studies along with their application. The portfolio should clearly demonstrate:
● FMCG brand experience
● Brand and communication strategies
● Market/consumer research and insights
● Campaign ideation and conceptualisation
● New product/brand launch strategy
● Integrated digital/social campaigns
● Strategy decks or client presentations
● Your specific role and contribution to each project
How to Apply: Interested candidates can share their updated CV and Portfolio at: [HIDDEN TEXT]