BENGALURU · FULLTIME
Brand Strategist
Moshi Moshi
Bengaluru · onsite · Posted 5d ago
Sourced from
Undisclosed2–4 yrsfulltimeBengaluru
Your match
?
Sign in to see your match score, skill gaps & tailored resume.
Section · 01
About this role
Roles and Responsibilities
Qualifications
Objectives of this role
- Define, plan, and execute brand research - primary and secondary.
- Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
- Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
- Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
- Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
- Present brand strategies, recommendations, and campaigns
- Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management.
- Experience in developing and launching successful brand campaigns.
- Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
- Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
- Strong leadership and management skills.
- Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in branding tools and software, as well as Google Workspace and project management tools.
Objectives of this role
- Developing and implementing comprehensive brand strategies that align with the company's objectives and target audience preferences.
- Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
- Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
- Aiding design & content teams in properly understanding and implementing finalised strategies
- Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
- Project ownership, coordination, and client management on key accounts.
Sourced from naukri
Let the agent run this one for you.
Tailored resume, auto-apply, and referral lookup — in under 2 minutes.
Section · 02
Skills
Secondary ResearchMarket Researchanalytical thinkingsite visitsproject management toolsPrresearch and analysisBrandingstrategistEmerging TechnologiesProject ManagementBrand IdentityResearchArchitecturemarketing
Section · Company
About Moshi Moshi
Moshi Moshi
51-200
employees
2015
11 years old
bengaluru, karnataka
India
About
Moshi Moshi delivers data-driven marketing strategies, utilizing digital channels to effectively connect businesses with their target audiences and enhance customer relationships.
Industries
Media & Entertainment / Publishing
Employee ratings
77 reviews
2.7/ 5
Culture
3.0
Career growth
2.4
Work-life
2.7
Employees rate it well for
Salary11Work Culture11Senior Management9Career Growth6Job Security5
Find them on