Brand Strategist

Role & Responsibilities

Brand Strategy & Positioning

• Develop and drive long-term branding strategies aligned with business objectives.
• Build a strong, differentiated and premium brand identity that enhances customer trust and market credibility.
• Define and strengthen S&P;'s overall brand positioning across projects and the corporate brand.

Leadership & Cross-functional Collaboration

• Work closely with the Managing Director, Sales, Marketing, CRM, Projects and Leadership teams to ensure consistent brand messaging.

• Translate business objectives into compelling brand stories, campaigns and customer experiences.

Campaigns & Agency Management

• Lead ideation of branding campaigns and strategic initiatives while working with external agencies for execution.

• Guide creative agencies, designers, digital partners and other stakeholders to ensure brand consistency.
• Oversee branding across digital platforms, project launches, events, customer touchpoints and marketing collateral.

Market & Customer Insights

• Analyse market trends, customer behaviour, competitor positioning and emerging opportunities to strengthen the brand.

• Use insights to inform branding initiatives and customer experiences.

Employer Branding

• Support employer branding initiatives that position S&P; as an employer of choice.

• Ensure brand thinking extends across employee and customer touchpoints.

KEY RESULT AREAS (KRAs)

• Brand positioning and differentiation

• Consistency of corporate and project brand identity
• Brand campaign effectiveness
• Customer trust and market credibility
• Quality of agency and partner execution
• Customer experience and brand touchpoints
• Employer brand positioning
• Translation of business objectives into brand initiatives

IDEAL CANDIDATE PROFILE

• Graduate or Postgraduate in Marketing, Branding, Communications, Business or a related discipline.

• 26 years of experience in Brand Strategy, Marketing, Corporate Communications or Brand Management.
• Real Estate experience preferred; candidates from Hospitality, Consumer Brands, Retail, Advertising, Premium Services or Start-ups with strong branding exposure are encouraged.
• Strong understanding of brand positioning, consumer behaviour, storytelling and integrated marketing.
• Excellent communication, presentation and stakeholder management skills.
• Experience working with branding agencies, creative teams and digital marketing partners.
• Ability to translate ideas into actionable branding initiatives with measurable business impact.
• Commercially aware with the ability to balance creativity and business outcomes.
• Self-driven, proactive, detail-oriented and comfortable working in a fast-paced environment.
• Immediate joiners preferred.

KEY COMPETENCIES

Brand Strategy | Brand Positioning | Storytelling | Consumer Insights | Integrated Marketing | Agency Management | Stakeholder Management | Customer Experience | Commercial Acumen | Strategic Thinking