Brand Strategist

Roles and Responsibilities:

• Define, plan, and execute brand research - primary and secondary.
• Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
• Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
• Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
• Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
• Present brand strategies, recommendations, and campaigns
• Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management.
• Experience in developing and launching successful brand campaigns.
• Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
• Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
• Strong leadership and management skills.
• Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

• Developing and implementing comprehensive brand strategies that align with the companys objectives and target audience preferences.
• Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
• Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
• Aiding design & content teams in properly understanding and implementing finalised strategies
• Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
• Project ownership, coordination, and client management on key accounts.
• Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will not be reviewed.