Brand Strategist

Location: Mohali, Punjab

Industry: Digital Marketing Agency

Experience: 2–3 Years

Employment Type: Full-Time

About the Role

We are looking for a creative and strategic Brand Strategist who can translate client business goals into strong brand strategies, creative directions, and digital marketing plans. The ideal candidate should have hands-on experience in a digital marketing agency and understand branding, social media, content, audience behaviour, and digital trends.

Key Responsibilities

• Develop end-to-end brand strategies aligned with client objectives and target audiences.
• Conduct market, competitor, audience, and industry research to identify opportunities.
• Develop brand positioning, communication strategies, messaging, and creative direction.
• Create strategic briefs for social media, campaigns, branding, influencer marketing, and digital initiatives.
• Work closely with Content, Social Media, Graphic Design, Video, SEO, and Performance Marketing teams.
• Develop content pillars, campaign concepts, brand narratives, and communication themes.
• Analyse competitors and identify trends that can help brands differentiate themselves.
• Understand client requirements and convert them into clear strategic action plans.
• Participate in client meetings and present strategic ideas and recommendations.
• Ensure consistency in brand voice, visual direction, messaging, and overall brand identity.
• Stay updated with emerging digital trends, social media formats, consumer behaviour, and marketing strategies.
• Contribute innovative ideas for campaigns, launches, seasonal marketing, and brand growth.

Requirements

• 2–3 years of relevant experience, preferably in a digital marketing/creative agency.
• Strong understanding of branding, digital marketing, social media, and consumer behaviour.
• Excellent research, analytical, and strategic thinking skills.
• Strong communication and presentation skills.
• Ability to create compelling brand stories and campaign concepts.
• Ability to manage multiple clients/projects and meet deadlines.
• Good understanding of platforms such as Instagram, Facebook, YouTube, LinkedIn, and other digital channels.
• Ability to work collaboratively with creative and marketing teams.
• Strong attention to detail with a creative and business-oriented mindset.

Preferred Skills

• Brand Strategy & Positioning
• Digital Marketing Strategy
• Social Media Strategy
• Campaign Planning
• Market & Competitor Research
• Content Strategy
• Creative Brief Development
• Consumer & Audience Insights
• Client Communication & Presentation
• Trend & Competitor Analysis