Brand Strategist- FMCG Industry (ONLY)

Job Summary

4–8 years of experience in FMCG, Brand Management, E-commerce, or D2C businesses.

Proven track record of driving online sales growth and managing digital brands.

Pay: 5 LPA- 8 LPA

We are seeking a dynamic and growth-oriented Brand Manager (E-commerce & D2C) to lead our brand's online business across D2C websites and marketplace platforms. The ideal candidate should have strong experience in e-commerce operations, brand management, creative strategy, customer acquisition, and online sales growth.

The role requires a blend of commercial acumen, digital marketing expertise, creative understanding, and stakeholder management to drive brand visibility, engagement, and revenue across all digital channels.

Key Responsibilities-

Brand & Business Management

Develop and execute brand growth strategies across D2C and e-commerce channels.

Drive revenue, customer acquisition, retention, and profitability targets.

Ensure consistent brand positioning and communication across all online touchpoints.

Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.

E-commerce & D2C Management

Manage and optimize the brand's D2C website, ensuring seamless user experience and conversion optimization.

Oversee marketplace operations across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Instamart, and other relevant platforms.

Plan and execute promotional campaigns, product launches, and seasonal sales initiatives.

Work closely with operations and supply chain teams to ensure inventory availability and fulfillment efficiency.

Creative & Content Management

Collaborate with creative, content, and performance marketing teams to develop impactful campaigns.

Review website creatives, banners, landing pages, product listings, and marketing assets.

Ensure all communication aligns with brand guidelines and business objectives.

Digital Marketing & Growth

Work closely with performance marketing teams to drive customer acquisition and ROAS.

Analyze campaign performance and recommend optimization strategies.

Develop customer engagement and retention initiatives through CRM, email marketing, and loyalty programs.

Analytics & Reporting

Monitor key performance metrics including revenue, traffic, conversion rates, customer acquisition cost, and retention.

Prepare regular business performance reports and strategic recommendations.

Utilize data-driven insights to improve brand and business performance.

Stakeholder Management

Coordinate with internal teams, external agencies, marketplace account managers, and vendors.

Ensure timely execution of campaigns, product launches, and business initiatives.

Present performance updates and strategic plans to leadership.

Required Skills

Strong experience in FMCG, E-commerce, D2C, and Brand Management.

Excellent communication and presentation skills.

Experience managing creative development and digital campaigns.

Strong analytical and business planning capabilities.

Understanding of marketplace ecosystems and D2C growth strategies.

Knowledge of Shopify, WooCommerce, Magento, Google Analytics, and marketing automation tools.

Qualifications

Bachelor's Degree in Marketing, Business Administration, E-commerce, or a related field.

MBA preferred.