Brand Strategist (Agency Experience)

Experience: 3 to 5 years

Industry: Digital Marketing / Advertising / Creative Agency

Location: Okhla Phase 1, Delhi

Employment Type: Full-time

About the Role

We are looking for a Social Media Strategist with strong agency experience who understands brands, consumers, social media trends, and campaign strategy.

The ideal candidate should have hands-on experience working on social media campaigns for multiple brands, from research and ideation to strategy and execution. You should be someone who can look beyond simply creating a content calendar and develop strong campaign ideas and strategic concepts that deliver meaningful brand impact.

Key Responsibilities

• Develop social media strategies for multiple brands across different industries.
• Understand brand positioning, target audience, objectives, and communication tone.
• Conduct brand, competitor, audience, and category research to identify insights and opportunities.
• Develop creative campaign ideas, concepts, themes, and social media properties.
• Lead campaign ideation from initial insight through to execution.
• Create monthly/quarterly social media strategies and content directions.
• Develop content pillars, communication frameworks, campaign narratives, and platform strategies.
• Work closely with copywriters, designers, video teams, account managers, and performance marketers to execute campaigns.
• Identify relevant social media trends and translate them into brand-relevant ideas.
• Present strategies and campaign concepts to clients and internal stakeholders.
• Use social media performance and audience insights to refine strategies.
• Stay updated on platform changes, emerging formats, cultural trends, and competitor activity.
• Manage multiple brand accounts and projects simultaneously.

What We're Looking For

The ideal candidate should:

• Have 2–5 years of experience in a digital/advertising/creative agency.
• Have experience managing or strategizing for multiple brands.
• Have hands-on experience developing social media campaigns from ideation to execution.
• Be strong at creative ideation and campaign thinking.
• Understand how to turn research and consumer insights into strategic ideas.
• Have a strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Understand content strategy, social media trends, audience behaviour, and brand communication.
• Be confident presenting ideas and strategies to clients.
• Have excellent communication and presentation skills.
• Be comfortable working in a fast-paced agency environment with multiple deadlines.