Brand Storytelling Lead

Position : Brand Content & Creative Strategy Lead

Experience: 48 Years
Industry: D2C / Nutraceuticals / Wellness / Health & Beauty / FMCG
Location: Gurgaon
Work Mode: Work from Office

Job Summary

We are looking for a Brand Content & Creative Strategy Lead who can transform complex product, scientific and technical information into simple, compelling and high-converting brand communication. The role will work closely with R&D, Product, Founder, Brand, Design and Performance Marketing teams to develop powerful product stories, campaign concepts and creative communication that educate, inspire and convert consumers.

This is not a traditional content-writing role. The ideal candidate will have strong expertise in product storytelling, brand communication, creative strategy, consumer psychology and campaign development, preferably within D2C, nutraceutical, wellness, health, beauty or FMCG brands.

Key Responsibilities

• Understand product formulations, ingredients, mechanisms of action, clinical studies and technical documents and translate complex information into simple, consumer-friendly communication.
• Develop product narratives, brand messaging, positioning, consumer benefit hierarchy, claims and launch stories.
• Own the storytelling and communication strategy for new and existing product launches.
• Develop creative concepts and communication ideas for static creatives, carousels, videos, Meta ads, UGC campaigns, founder-led content, YouTube, landing pages, WhatsApp and email campaigns.
• Build complete communication frameworks for product launches, including campaign themes, creative hooks, product stories, founder talking points, UGC scripts and performance creatives.
• Conduct consumer research through customer reviews, Amazon, Reddit, YouTube comments, community conversations and customer feedback to identify consumer pain points, objections and language.
• Work with the Growth and Performance Marketing teams to analyse CTR, hook rate, thumb-stop rate, watch time, ROAS and conversion metrics and improve creative performance.
• Collaborate closely with Founder, Product Innovation, R&D, Design, Video Production, Performance Marketing and Community teams.
• Use AI tools effectively for research, ideation, content development and creative experimentation.

Candidate Profile

• 48 years of experience in D2C Brand Strategy, Product Marketing, Creative Strategy, Brand Content or Content Strategy.
• Experience in Nutraceuticals, Wellness, Health & Wellness, Beauty, Skincare, FMCG or D2C is highly preferred.
• Strong copywriting, storytelling and communication skills.
• Ability to understand and simplify scientific, technical or product-related information.
• Strong understanding of consumer psychology and D2C customer journeys.
• Experience developing campaign concepts and high-converting creative communication.
• Strong visual thinking and ability to translate ideas into creative formats.
• Data-driven approach to creative optimisation.
• Comfortable working with AI tools such as ChatGPT, Claude, Gemini or similar platforms.
• Ability to work cross-functionally with product, R&D, design and performance marketing teams.

Interested candidates kindly share your CV and below details to [email removed]

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