Brand Specialist

The Role

We are looking for a Branding & Visual Merchandising Executive to drive Pacific's physical brand presence across showrooms, dealer locations, exhibitions and other customer-facing spaces. The role will own the execution of branding and display initiatives end-to-end — from planning and design coordination to vendor management and on-site implementation — ensuring every touchpoint reflects the brand consistently and effectively.

This is a hands-on, execution-focused role requiring strong coordination, attention to detail and an understanding of spatial design, visual merchandising and physical brand experiences.

Key Responsibilities

• Showroom & Dealer Branding: Plan and execute showroom branding, visual merchandising, product displays and other brand elements across locations, ensuring consistency with brand guidelines and business objectives.
• Display & Spatial Planning: Translate brand and product objectives into effective display concepts, space plans and product presentation strategies that create compelling customer experiences.
• Project Execution: Manage branding projects end-to-end — including site assessment, measurements, display planning, material estimation, design coordination, installation and final handover.
• Stakeholder & Vendor Management: Coordinate closely with dealers, architects, designers, vendors and internal teams to develop and execute branding solutions within agreed quality, cost and timelines.
• Exhibitions & Events: Execute exhibitions from concept to completion, including stall design coordination, space planning, product display strategy, vendor coordination and on-site execution.
• Product Presentation: Ensure optimal allocation and presentation of product collections, architectural surfaces and design concepts across showrooms and exhibition spaces.
• Brand Consistency: Ensure all physical brand touchpoints adhere to approved brand guidelines, visual standards and quality expectations.
• On-ground Execution: Conduct regular site visits, resolve execution challenges and ensure timely completion of installations across multiple locations.
• Market Visibility: Identify opportunities to strengthen Pacific's brand visibility and presence through impactful on-ground branding and display initiatives.
• Continuous Improvement: Capture learnings from executions and continuously improve display standards, processes, materials and customer-facing brand experiences.

The Successful Candidate

The successful candidate will be someone who combines creative sensibility with strong execution capabilities. You should be comfortable working between design teams, vendors and business stakeholders, while also being willing to get hands-on at the site to ensure the final output meets expectations.

You should have an eye for detail and aesthetics, while understanding that effective branding must also be practical, technically feasible and aligned to business objectives.

What We're Looking For

• Experience managing physical brand activations, showroom displays or exhibitions from concept through execution.
• Strong understanding of spatial planning, visual presentation, materials and display execution.
• Experience coordinating with architects, designers, fabricators, contractors and vendors.
• Strong project management and execution skills, with the ability to manage multiple locations/projects simultaneously.
• Good commercial understanding of material estimation, costing and vendor management.
• Strong attention to detail and ability to maintain brand consistency across touchpoints.
• Willingness to travel extensively for site visits and on-ground execution.