Brand Specialist (Middle East)

We are hiring a Brand Management Specialist for our Middle East markets!

Location: Lenskart HQ, Aerocity Delhi

About the Role

The role sits in India but works for the Middle East. It needs someone who understands Gulf consumers and retail calendars, and who can run a launch across two markets and several teams without losing a deadline. The Brand Manager makes sure every Lenskart's Middle East product launch & partnership campaign goes live on time, in both UAE and KSA

Responsibilities

Product launches and partnership campaigns

• Own end-to-end delivery of all Lenskart ME product launches (e.g. Celestia, ONYX, Gilded, seasonal collections) and partnership campaigns, making sure every campaign and its content launch on time and to the highest quality standard
• Build and deliver the launch toolkit for every launch and partnership campaign: key visuals, videos, key messages, social and CRM assets, VM and in-store guidelines, market-specific versions for UAE and KSA
• Build each launch plan from brief to go-live
• Make sure launches go live on time and in sync in both markets, adapting for each market's retail calendar and cultural moments (Saudi National Day, Ramadan, Eid, Riyadh Season)
• Run the launch cadence
• Spot risks early, resolve blockers and escalate when a deadline is at risk

Cross-functional delivery

• Coordinate every team that contributes to a launch, holding each to its deliverables and dates: the Creative Lead (creative direction), design, social media, VM, trade and retail, CRM, and partner brands
• Keep one shared launch timeline as the single source of truth for all teams and both markets
• Run THE CONTENT FACTORY workflow (briefing-to-delivery, asset library, templates) so launch assets arrive on time and on brand
• Make sure every brief leaves with clear objectives, deliverables, owners and deadlines
• Protect brand consistency across all launch touchpoints in UAE and KSA

AI creative production and capability

• Lead AI-generated production of launch assets: brand visuals, campaign videos and 3D product videos, in line with the creative direction set by the Creative Lead
• Select, test and integrate AI tools (e.g. Higgsfield, Midjourney, Claude) into design and project workflows to improve speed, quality and cost
• Build the team's AI capability through quarterly training and on-the-job support, and track adoption
• Document prompts, workflows and tool set-ups so the capability stays with the team, not one person

Middle East market grounding

• Travel to UAE and KSA twice a quarter for market immersion: stores, consumers, competitors and cultural moments
• Share a written insight report within one week of each visit, and show where findings shaped creative decisions
• Work closely with the KSA Creative Lead and KSA Brand & Content Executive to keep creative locally authentic, not translated

Qualifications

• 3-6 years in brand management, launch management or marketing project management, ideally in fashion, beauty, eyewear or lifestyle
• Proven experience working on Middle East (GCC) brands or markets: in-house for a brand with GCC operations, or at an agency handling GCC clients
• Strong understanding of Gulf consumers and retail moments
• Hands-on AI creative production: a portfolio showing AI-generated brand visuals, video and 3D product content, using tools such as Higgsfield, Midjourney or similar
• Strong stakeholder management
• Highly organised, comfortable with project management tools and running several launches at once
• Fluent written and spoken English; Arabic is a plus
• Able and willing to travel to UAE and KSA twice a quarter