Brand & Spatial Experience Lead

Role & responsibilities

• Define and drive how the brand comes to life across stores.
• The role will be responsible for translating the brand's purpose and visual identity into compelling physical experiences for all our retail stores.
• The ideal candidate will bring a strong understanding of brand strategy, retail/F&B environments, spatial design and execution, along with the ability to work across business, operations, marketing, and external stakeholders.
• Develop spatial concepts that balance brand, customer experience, functionality, commercial objectives and operational requirements.
• Define principles and guidelines for how the brand should look, feel, sound across physical touchpoints.
• Partner with architects, interior designers, visual merchandisers and other agencies to translate concepts into reality.
• Provide creative direction across colours, materials, signage, menu display, graphics, furniture, lighting intent and visual merchandising.
• Identify opportunities to create differentiated customer experiences.
• Establish design and experience principles for new format stores and refreshes.
• Stay ahead of emerging trends in retail, F&B, hospitality, experiential design, consumer behaviour, technology and spatial storytelling.
• Explore new materials, formats, technologies and experience-led concepts.

Preferred candidate profile

• Strong understanding of retail/F&B design, customer journeys and physical environments.
• Strong preference for candidates from retail, F&B, hospitality, consumer, lifestyle or other experience-led businesses
• Strong understanding of materials, finishes, lighting, signage, fixtures, furniture, visual merchandising and spatial detailing.
• Strong business acumen and understanding of budgets, timelines and project feasibility.
• Should be able to travel frequently.
• Excellent presentation and communication skills with the ability to articulate creative ideas to senior leadership.