Brand Solutions Manager

Department: Influencer Marketing

Location: Mumbai

Reporting To: Creative Director

Role Overview

We are looking for a strategic thinker who can bridge the gap between brand objectives and impactful influencer marketing solutions. As a Brand Solutions Manager, you will lead the development of integrated influencer strategies, create compelling client proposals and pitches, and collaborate closely with Creative, Influencer Relations, and Client Servicing teams to deliver holistic campaign plans.

This role is ideal for someone who understands the fundamentals of influencer marketing execution and is now looking to build expertise in strategy, brand consulting, and business growth.

Key Responsibilities

• Decode client briefs to develop insight-led influencer marketing strategies aligned with brand objectives and business goals.
• Build comprehensive campaign plans, including influencer approach, content strategy, platform mix, audience targeting, media allocation, timelines, and success metrics.
• Develop high-quality client proposals, pitch presentations, and recommendation decks that combine strategic thinking with creative storytelling.
• Collaborate closely with Creative, Influencer Relations, Account Management, and Operations teams to ensure campaign feasibility and seamless execution.
• Guide creator selection by defining strategic fitment based on audience insights,brand relevance, content quality, and campaign objectives.
• Present campaign recommendations and strategic rations ,clients, incorporating feedback into refined solutions.
• Work alongside execution teams to ensure strategic intent is maintained throughout campaign delivery.
• Analyse campaign performance, derive actionable insights, and recommend optimisations for future campaigns.
• Identify opportunities to grow existing accounts through proactive campaign ideas, always-on influencer programmes, and innovative solutions.
• Contribute to the development of internal strategy frameworks, proposal templates, case studies, and best practices to strengthen the Brand Solutions function.

Requirements

• 3–5 years of experience in Influencer Marketing, Brand Solutions, Digital Strategy, Media Planning, or Brand Partnerships.
• Strong understanding of influencer marketing strategy, creator ecosystems, content planning, and campaign architecture.
• Demonstrated experience in developing client presentations, strategic proposals, and integrated campaign recommendations.
• Ability to translate business objectives into creative, insight-led influencer solutions.
• Excellent presentation, communication, stakeholder management, and storytelling skills.
• Strong analytical mindset with the ability to interpret campaign data and translate insights into strategic recommendations.

What We're Looking For

Someone who enjoys solving business problems through influencer marketing, not just executing campaigns. We're looking for a collaborative strategist who can partner with multiple teams, craft compelling narratives for clients, and build influencer-first solutions that drive measurable business impact. The ideal candidate is naturally curious, commercially aware, creatively inclined, and excited to shape the future of brand partnerships through strategic thinking.