Brand Software Development Executive

Brand Software Development Executive

Job Overview

We are looking for a Brand Software Development Executive who will be responsible for the development, maintenance, optimization, and continuous improvement of the brand's digital ecosystem and websites.

The ideal candidate should have a strong understanding of web development, software technologies,

coding, UI/UX, website performance, integrations, security, and digital best practices. This role requires someone who can independently manage day-to-day website requirements while also identifying opportunities to improve functionality, user experience, performance, and overall digital presence.

Key Responsibilities

1. Website Development & Management

Manage the day-to-day development, maintenance, and smooth functioning of all brand websites.

Develop new website pages, features, modules, landing pages, forms, and interactive componentsas required.

Make regular updates to website content, layouts, functionality, and technical elements.

Troubleshoot and resolve website errors, bugs, broken links, performance issues, and technicalproblems.

Ensure websites remain updated, responsive, functional, and compatible across modern browsersand devices.

Coordinate domain, hosting, SSL, DNS, CDN, backups, and other essential website infrastructurewherever required.

2. Front-End & Back-End Development

Write clean, efficient, scalable, and maintainable code.

Work with relevant web technologies such as HTML, CSS, JavaScript, responsive frameworks, APIs, databases, CMS platforms, and server-side technologies.

Develop and maintain front-end interfaces as well as back-end functionality.

Build and manage API integrations and third-party software integrations.

Optimize website architecture, code quality, loading speed, and overall technical performance.

Identify and implement appropriate technologies, frameworks, libraries, and development toolsbased on project requirements.

3. UI/UX Development

Design and develop intuitive, modern, responsive, and user-friendly digital experiences.

Translate UI/UX designs, wireframes, and prototypes into functional web interfaces.

Continuously improve website navigation, information architecture, user journeys, accessibility, andusability.

Identify UI/UX issues through website analysis, user behaviour, and performance data andrecommend improvements.

Ensure consistency in design systems, typography, layouts, components, interactions, andresponsive behaviour across digital platforms.

Work closely with design and marketing teams to convert creative concepts into technically feasibledigital experiences.

4. Website Performance & Optimization

Monitor and improve website speed, responsiveness, Core Web Vitals, and overall performance.

Optimize images, scripts, code, databases, caching, and other technical elements to improve loadingtimes.

Ensure websites perform effectively across desktop, tablet, and mobile devices.

Conduct regular technical audits and proactively identify potential issues before they impact users.

Implement SEO-friendly technical practices in collaboration with the SEO/marketing team.

5. Security & Maintenance

Maintain website security and implement appropriate security best practices.

Regularly update CMS platforms, plugins, libraries, frameworks, dependencies, and softwarecomponents.

Monitor vulnerabilities, security issues, unauthorized access, malware, and other potential threats.

Maintain appropriate backups and recovery processes.

Ensure websites follow applicable privacy, security, accessibility, and technical standards.

6. Analytics, Tracking & Integrations

Implement and maintain analytics, tracking pixels, conversion tracking, tags, forms, and other digitalmeasurement tools.

Work with platforms such as Google Analytics, Google Tag Manager, Search Console, and otherrelevant marketing/analytics technologies.

Develop or manage integrations with CRM, payment gateways, marketing platforms, lead-management systems, APIs, and other third-party tools.

Troubleshoot tracking and integration-related issues.

7. Testing & Quality Assurance

Conduct functional, usability, compatibility, and responsive testing before deploying websitechanges.

Identify bugs and technical issues and ensure timely resolution.

Test website features across multiple browsers, operating systems, screen sizes, and devices.

Maintain high standards of code quality, website reliability, and user experience.

8. Cross-Functional Collaboration

Work closely with Marketing, Branding, Creative, UI/UX, SEO, Content, and Business teams to understand requirements and deliver digital solutions.

Convert business and marketing requirements into practical technical solutions.

Provide technical inputs on website feasibility, development timelines, functionality, andimplementation.

Coordinate with external developers, agencies, hosting providers, and technology partnerswhenever required.

9. Continuous Improvement & Innovation

Stay updated with emerging web development technologies, AI tools, frameworks, UI/UX trends, automation, software platforms, and digital best practices.

Identify opportunities to automate repetitive website and development processes.

Recommend new technologies and solutions that can improve website functionality, efficiency, performance, and user experience.

Continuously evaluate and improve the brand's digital ecosystem.

Required Technical Skills

The candidate should have strong working knowledge of relevant technologies, including but not limited to:

HTML5, CSS3, JavaScript

Responsive Web Development

Front-End Frameworks/Libraries

Back-End Development

CMS Platforms

Database Management

REST APIs & Third-Party Integrations

Git / Version Control

Web Hosting & Server Management

Domain, DNS & SSL Management

Website Security & Backups

Website Performance Optimization

SEO Technical Fundamentals

Google Analytics & Google Tag Manager

Cross-Browser & Cross-Device Testing

UI/UX Principles

Figma or equivalent UI/UX tools

Basic understanding of cloud technologies

Basic understanding of DevOps and deployment processes

The candidate is expected to be comfortable learning and working with new technologies based on

business and project requirements.

Preferred Qualifications

Bachelor's degree/diploma in Computer Science, Software Engineering, Information Technology, Web Development, or a related field.

2–5 years of relevant experience in web development, software development, or digital technology.

Demonstrated experience managing and developing live websites.

Strong portfolio showcasing website development and/or UI/UX implementation.

Experience working in a fast-paced, multi-functional environment.

Key Attributes

Strong problem-solving and analytical skills.

High attention to detail.

Ability to independently troubleshoot and resolve technical issues.

Strong understanding of both technology and user experience.

Ability to manage multiple website requirements and priorities simultaneously.

Proactive approach to identifying and solving problems.

Good communication and cross-functional collaboration skills.

Strong ownership and accountability.

Willingness to continuously learn new technologies and tools.

Role Objective

The primary objective of this role is to ensure that the brand's digital platforms are technically robust,

visually engaging, user-friendly, secure, high-performing, and continuously evolving in line wit hbusiness, marketing, and customer requirements.