Brand Partnerships
routed media · Gurugram · onsite · Posted 29d ago
About a minute. You'll make an account on the way through.
About this role
About Routed Media:
Routed Media is the exclusive digital talent arm of Zee, focused on end-to-end influencer solutions encompassing talent management, influencer marketing, creative solutions, and creator-led content IP development. This pioneering initiative is redefining how creators gain visibility, voice, and value on national and global platforms through impactful storytelling and strategic brand collaborations.
More than just an influencer network, Routed Media is building the future of digital entertainment by managing and empowering creators across genres, audiences, and platforms, while shaping the next wave of creator-led entrepreneurship and cultural influence.
Key Responsibilities:
Business Development & Revenue Generation
- Identify and close strategic brands (Corporate/ D2C/ SMEs) and agency partnerships for influencer-led campaigns and content solutions & IPs.
- Meet and exceed monthly, quarterly, and annual sales targets.
- Create and pitch compelling influencer-led content marketing proposals tailored to client objectives.
- Oversee brand activations in their respective regions to ensure customer success.
Client & Agency Relationship Management
- Build strong, long-term relationships with marketing heads, brand teams, and media agencies. - Act as the go-to point of contact for influencer marketing solutions.
Campaign Strategy & Coordination
- Collaborate with internal content/ brand solutions, creative, and creator management teams to craft executable solutions.
- Ensure flawless execution and post-campaign reporting to build credibility and renewals.
Market Intelligence & Growth
- Stay abreast of trends in influencer marketing, digital content, and platform developments. - Provide market feedback to product and leadership teams to evolve offerings.
Team & Stakeholder Collaboration
- Work closely with the leadership to refine GTM strategy.
Desired Skills and Experience:
- 4+ years of experience in offline & online media sales & content solutions, with at least 2 years in influencer marketing or digital platforms.
- Deep relationships with brand marketers (Corporate/ D2C/ SMEs), digital agencies, and media planners.
- Strong understanding of influencer marketing mechanics and platform dynamics (YouTube, Meta, LinkedIn, Snapchat, Moj, etc.).
- Proven track record of delivering revenue growth and managing large accounts.
- Excellent communication, presentation, and negotiation skills.
- Ability to thrive in a startup-like environment with high ownership.
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