Brand Marketing Manager

Job Description - Brand Marketing Manager
Key Objective of the Role
We are seeking a highly motivated and dynamic Brand Marketing Manager to drive marketing and branding initiatives across online and offline channels. The role demands creativity, analytical thinking, strong stakeholder management, and a deep understanding of brand building in a retail environment.
The incumbent will work closely with cross-functional teams including marketing, retail, sales, content, design, product, and external agencies to strengthen brand positioning, enhance customer engagement, and support business growth.

Key Responsibilities
1. Brand Building & Marketing Communication
Develop and execute integrated brand communication strategies in collaboration with creative and media agencies.

• Share detailed communication briefs and ensure seamless end-to-end campaign execution.
• Coordinate with agencies, production houses, warehouse teams, and designers for smooth execution of monthly photoshoots and campaign deliverables.
• Ensure all consumer-facing communication aligns with brand guidelines across:
• Digital marketing
• Performance marketing
• Social media
• PR
• Retail branding
• Content marketing
• Manage agency relationships including planning, review meetings, performance evaluation, and quality output delivery.
• Collaborate with the content team to continuously evolve and strengthen content pillars and storytelling.

2. Retail Marketing & Offline Business Support

• Plan and execute marketing activities for new store launches.
• Drive monthly retail marketing initiatives including:
• BTL activations
• In-store branding
• Mall activations
• Local promotions
• Coordinate with mall teams, vendors, agencies, and internal stakeholders to ensure timely and effective execution.
• Ensure world-class deployment of visual merchandising, store collateral, and campaign assets.
• Regularly monitor:
• Footfall trends
• Conversion metrics
• Competitor activities
• Market opportunities

3. Partnerships & Collaborations

• Build and manage strategic partnerships with leading banks for credit/debit card campaigns, festive offers, and collection launches.
• Develop innovative collaborations with complementary non-competing brands through paid and barter associations.
• Drive cross-promotional campaigns and brand events to maximize reach and engagement.
• Manage relationships with:
• Payment gateway partners
• EMI partners
• Gift card providers
• Promotional partners
• Handle offer negotiations, GTM activations, account reconciliations, and customer issue resolution related to partnerships.

4. Consumer, Category & Competition Insights

• Conduct regular consumer research through:
• Customer service call observations
• Store visits
• Competitor benchmarking
• Market interactions
• Track evolving consumer behaviour, preferences, needs, and shopping patterns.
• Perform monthly analysis of local and international competitors across:
• Advertising
• Social media
• Retail experience
• Digital campaigns
• Content strategy
• Generate research-backed communication concepts and insights to strengthen brand strategy and support organizational decision-making.

5. Cost Optimization & Vendor Management

• Drive cost efficiencies through effective vendor and agency negotiations.
• Ensure optimal utilization of marketing budgets while maintaining quality and brand standards.

Key Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, or a related field.
• 35 years of experience in:
• Brand Management
• Retail Marketing
• Partnerships & Collaborations
• Consumer Marketing
• Strong analytical skills with the ability to interpret market trends, campaign performance, and sales data.
• Excellent communication, coordination, and project management capabilities.
• Creative mindset with strong attention to detail and brand consistency.
• Proficiency in:
• Marketing tools and platforms
• Social media account management
• Analytics tools
• MS Office Suite
• Ability to work in a fast-paced, collaborative environment and manage multiple stakeholders effectively.

Preferred Attributes

• Strong understanding of retail and fashion/lifestyle/jewellery industry trends.
• Hands-on experience in ATL/BTL marketing execution.
• Strong networking and relationship management skills.
• Passion for branding, storytelling, and consumer engagement.
• Ability to balance creativity with business objectives.