Brand Marketing Manager

Role Brand Manager CMB Commercial Mobility
Purpose
To drive eective execution of brand and marketing campaigns at the eld level of an assigned
brand, ensuring consistent implementation across channels and touchpoints, while enhancing
the quality of customer enquiries generated. The role is responsible for translating marketing
strategies into impactful on-ground activities, monitoring campaign performance, optimizing
lead generation initiatives, and working closely with sales and channel teams to improve
conversion-ready enquiry inow that supports business growth and market share objectives.
Role Description
Applicable SOP
1) Achievement of volume and MS of given brand.
2) Support the development and execution of local and regional marketing campaigns aligned
with the overall brand strategy.
3) Ensure timely rollout and execution of eld activations, roadshows, dealer events, product
demonstrations, and customer engagement programs.
4) Collaborate with regional team and dealer partners to execute localized marketing activities
5) Continuous optimization for campaign eectiveness through eld insights & analysis.
6) Monitor quality for Enquiries/Leads generated through the campaigns
7)Develop brand strategy based on customer insights, customer feedback and market trends
8) Ensure enquiry generation through consumer insight led e¢ective communication
9) Plan and develop online content, digital assets including social media and website
10) Gather competitive intelligence on campaigns, promotions, and customer acquisition
activities.
11) Enhanced brand visibility and customer engagement in target markets Organize customer
meets, experience events, product showcases, and community outreach programs.
Requirements
a. MBA in Marketing
b. A minimum of 5-10 years in a leading OEM
c. Automotive industry experience is a must
6. Competencies and certication courses/trainings considered necessary to perform this job