Brand Marketing Manager

JOB DESCRIPTION

Brand Marketing Manager

Digital Growth and Lead Generation Company Kushi Synergy Group Location Bangalore, India

Experience 5+ years in brand and digital marketing, with demonstrated campaign ownership and team or agency leadership Industry Essential Home and Corporate / Commercial Services Service portfolio Cleaning, Pest Control, Floor Polishing, Packers & Movers, Painting, RO Sales & Services Travel Medium

| Local city and multi-city travel as required Role purpose We are seeking a hands-on Brand Marketing Manager to build Kushi Synergy Group into a trusted services brand and generate a consistent pipeline of qualified residential and commercial enquiries.

You will own brand strategy and marketing execution across Bangalore, Hyderabad and future markets, connecting campaign spend to bookings, customer acquisition and repeat business.

The role combines creative judgment with commercial accountability. You will work closely with the COO, Sales and Operations to match customer demand with service capacity, improve lead quality and build sustainable growth across service categories. Key responsibilities Brand strategy and market positioning

• Develop the annual brand strategy and quarterly growth plan by city, service category and customer segment.

Define clear positioning, customer promises and reasons to choose Kushi Synergy Group.

• Own brand identity, messaging and consistency across websites, social media, advertisements, proposals, brochures and field marketing materials. Use customer insights and competitor research to refine offers and positioning. Performance marketing and demand generation • Plan, launch and optimise Google Ads, Meta campaigns, remarketing and other relevant acquisition channels. Own targeting, creative testing, landing pages, budget pacing and campaign improvement.

• Build separate acquisition journeys for household customers and commercial buyers. Allocate spend by lead quality, booking performance and acquisition economics; investigate weak results and take corrective action.

2 Key responsibilities continued Local visibility and city growth

• Own local SEO, Google Business Profile performance, search visibility and city or service landing pages.

Coordinate technical SEO, website improvements and consistent business information.

• Prepare city launch plans and neighbourhood campaigns based on demand, competition and operational readiness. Build apartment community, local business and referral partnerships with Sales. Content and brand reputation

• Lead the content calendar across Instagram, Facebook, LinkedIn and YouTube. Direct designers, writers and videographers to produce service demonstrations, genuine before-and-after results, testimonials and campaign creatives.

• Plan seasonal promotions and category campaigns with clear offers, deadlines and delivery commitments. Adapt communication to regional audiences and coordinate local-language content where needed.

• Build an authentic customer review process and monitor brand feedback. Coordinate complaint responses with Operations and Quality; ensure marketing claims reflect actual service delivery. Commercial marketing and customer retention

• Develop B2B campaigns and sales materials for offices, commercial properties, facility managers and other relevant decision-makers. Support proposals, account outreach and recurring service or AMC opportunities.

• Build customer retention, referral and cross-selling programmes using WhatsApp, email, SMS and CRM workflows. Segment customers by service history and needs, with appropriate consent and opt-out handling. Lead quality and sales coordination

• Agree lead qualification and handover standards with Sales. Track leads through enquiry, contact, site visit, quotation, booking, cancellation and completed service using consistent source attribution.

• Review uncontacted leads, low-quality enquiries and lost bookings with the Sales Manager. Use feedback to improve targeting, offers and landing pages; coordinate demand generation with available service capacity. Measurement and budget ownership

• Maintain reliable measurement using GA4, Google Tag Manager, Search Console, advertising platforms and CRM data. Reconcile campaign results with verified bookings and revenue to avoid double counting.

• Own approved marketing budgets, forecasts and vendor performance. Report city, category and channel results with clear corrective actions, distinguishing booked revenue from collected revenue. Team leadership and execution

• Set priorities, briefs, deadlines and quality standards for the marketing team, agencies and freelancers. Maintain company ownership of advertising accounts, creative assets and access credentials. • Run a disciplined execution calendar and performance reviews. Escalate campaign failures, missed deliverables and tracking issues promptly, with an action plan and accountable owners.

KUSHI SYNERGY GROUP |

Brand Marketing Manager | Kushi Synergy Group Page 3 Required qualifications and capabilities

• Bachelors degree in Marketing, Advertising, Business Administration, Communications, Public Relations, Information Technology or Web Design; or a Masters in Digital Marketing Communication.

• 5+ years of relevant experience with evidence of owning marketing strategy, campaign budgets and measurable customer acquisition results. Experience in home services, commercial services or businesses serving multiple cities is preferred.

• Strong practical capability in Google Ads, Meta Ads Manager, local SEO, Google Business Profile, GA4, Google Tag Manager and Search Console. Working knowledge of CRM systems, reporting tools and website conversion optimisation.

• Ability to explain cost per lead, cost per qualified lead, customer acquisition cost, return on ad spend and customer lifetime value, and use these measures to make spending decisions.

• Strong brand judgment, copywriting and creative briefing skills. Ability to manage people and agencies while independently diagnosing campaign and tracking problems.

• Clear written and spoken English. Kannada or another relevant regional language is an advantage. Willingness to travel locally and across cities as required. Performance expectations Success will be reviewed against an agreed scorecard. Monthly and quarterly targets will be set with management based on approved budgets, service capacity and baseline performance.

• Qualified lead volume and cost per qualified lead by city, service category and channel.

• Marketing-sourced bookings, customer acquisition cost and verified revenue contribution; lead-to-booking conversion reviewed jointly with Sales.

• Return on advertising spend and marketing efficiency, with consistent revenue definitions and attention to service margins.

• Organic enquiries, local search visibility, brand search demand and customer review trends.

• Repeat customer and referral bookings, commercial pipeline contribution and campaign delivery against schedule.

• Budget adherence, attribution accuracy and timely reporting with specific actions for under performance. Provide a daily lead and spend summary, weekly campaign review and monthly management report. Include city and category breakdowns, performance against targets, reasons for gaps and the next actions.

Priorities for the first 90 days

• First 30 days: Audit brand assets, acquisition channels, customer journeys, tracking and CRM lead quality. Establish baselines and present a prioritised growth plan with budgets and owners.

• Days 31 to 60: Implement approved campaigns, improve priority landing pages and local visibility, establish the content calendar and standardise lead feedback with Sales.

• Days 61 to 90: Demonstrate measurable improvement against agreed baselines, scale effective campaigns and present the next quarterly brand and growth plan.

Application requirements Send your CV and a brief campaign portfolio to [email removed]. Include examples showing the business objective, your role, budget managed, qualified leads, bookings or revenue achieved, and lessons learned. Anonymised results are acceptable where client information is confidential.