Brand Marketing Manager

About Fibe (formerly Early Salary):

Fibe is one of Indias leading consumer lending apps focused on young, aspirational, and tech-savvy Indian consumers. It is building a financial ecosystem that enables the mid-income group and the underserved segments to fulfil their financial aspirations. Fibe offers a range of financial products, including cash loans, long-term personal loans, and Impact loans for sectors like Healthcare, Education, Green Finance, Loan Against Mutual Funds, making affordability more accessible.

Fibe has grown multifold over the years and emerged as a market leader in providing financial assistance to young middle-income and underserved groups in India. Due to its scalable business model, Fibe has recently been upgraded to A- by CARE Ratings and has access to debt lines from leading banks, NBFCs and wholesale debt markets. It has been certified with ISO/IEC 27001 for its Information Security Management System (ISMS). Fibe has disbursed more than 8 million+ loans worth Rs. 33,000 Cr+ since inception through its lending partners.

• Winner of BW Festival of Fintech Lending Platform of the Year (Gold) and Fintech Brand of the Year (Silver)
• ET Healthcare Awards 2024 - Excellence in Affordable Healthcare Financing
• Entrepreneur 2024 Founder of The Year & Best Innovation in Financial Services
• Winner of G20 Digital Innovation Alliance Best Startup in Fintech
• Great Place to Work Certified

Marketing Manager - B2B

Location: Pune (Work from Office)
Experience: 5-7 Years

Reporting To: Chief Manager - Brand Marketing

Role Overview :

We are looking for an entrepreneurial and execution-focused Brand Marketing Manager - B2B to lead brand building, go-to-market execution, and demand generation initiatives for Fibe's corporate partnerships business.

This role will own the marketing strategy for Fibe's B2B and B2B2C ecosystem, working across corporates, HR teams, HRMS platforms, payroll partners, employee benefit providers, and strategic channel partners. The individual will be responsible for building awareness, strengthening brand preference, supporting lead generation, and enabling business growth through integrated marketing programs.

The role will work closely with Business, Sales, Product, Partnerships, Growth, Corporate Communications, Design, and external agencies to create impactful brand experiences and execute high-quality marketing initiatives.

Key Responsibilities

Go-to-Market Strategy & Brand Development:

• Develop and execute the B2B marketing and GTM strategy across corporates, HR leaders, HRMS platforms, payroll partners, employee benefit ecosystems, and channel partners.
• Build strong positioning and differentiated messaging for Fibe's corporate solutions and financial wellness offerings.
• Identify audience segments, key decision-makers, partner ecosystems, and communication opportunities to drive consideration and adoption.
• Translate business priorities into integrated marketing plans that support brand and revenue objectives.

Brand Building & Content Marketing:

• Develop the B2B brand narrative, communication architecture, and content strategy.
• Create compelling thought leadership programs, customer success stories, case studies, reports, articles, videos, and digital assets.
• Drive awareness and consideration through content programs targeted at HR, Rewards & Benefits, and leadership audiences.
• Work closely with content, design, and agency partners to ensure consistency across all touchpoints.

Events, BTL & Experiential Marketing:

• Own and execute industry events, conferences, exhibitions, roundtables, webinars, partner meets, and corporate activations.
• Build event-led marketing programs that generate awareness, engagement, and qualified business opportunities.
• Manage event planning, sponsorships, branding, vendor coordination, on-ground execution, and post-event reporting.
• Identify innovative engagement formats to strengthen relationships with HR and corporate stakeholders.

Corporate & Partner Marketing:

• Collaborate with Business Development and Sales teams to create customized marketing programs for corporate partners.
• Build annual engagement calendars that drive employee awareness, activation, adoption, and retention.
• Plan and execute co-branded campaigns with HRMS platforms, payroll providers, and strategic ecosystem partners.
• Support launch programs and communication initiatives for new partnerships and products.

Sales Enablement:

• Lead the development of high-impact marketing and sales enablement assets including:
• Corporate presentations
• Pitch decks
• Brochures
• One-pagers
• Emailers
• Case studies
• Event branding collateral
• Product communication assets
• Ensure all collateral remains updated, relevant, and aligned with business priorities.

Campaign Management & Performance:

• Plan and execute integrated B2B marketing campaigns across digital, partner, content, and event channels.
• Define KPIs and track campaign, event, content, and GTM performance.
• Generate insights from marketing analytics and business data to optimize future programs.
• Maintain dashboards and reporting mechanisms to demonstrate marketing contribution to business objectives.

Stakeholder & Agency Management:

• Partner with Product, Sales, Business, Design, Communications, and Growth teams to take initiatives from concept to execution.
• Manage external agencies, freelancers, production partners, and event vendors.
• Ensure timely delivery, high execution quality, and efficient budget management.
• Track marketing investments and ensure optimal ROI across initiatives.

What We Are Looking For:

• 4-7 years of experience in Brand Marketing, B2B Marketing, GTM, Corporate Marketing, or Demand Generation.
• Strong experience in B2B or B2B2C marketing across fintech, financial services, SaaS, HR Tech, employee benefits, internet, or technology businesses.
• Proven experience owning events, webinars, exhibitions, partnerships, and corporate engagement programs.
• Demonstrated ability to manage marketing initiatives end-to-end, from strategy to execution to performance measurement.
• Strong content development and storytelling capabilities.
• Excellent stakeholder management and project management skills.
• Ability to work independently in a fast-paced, high-growth environment.
• Experience working with agencies, vendors, and cross-functional business teams.

Preferred Qualifications:

• MBA / PGDM in Marketing from a reputed institute.
• Experience in fintech, lending, employee benefits, payroll solutions, or HR-tech ecosystems.
• Exposure to account-based marketing (ABM), B2B demand generation, and partner marketing will be an added advantage.

Why Join Fibe?

• Opportunity to build a category-defining fintech brand.
• Work at the intersection of financial services, technology, and employee financial wellness.
• Collaborate with high-impact leaders across Product, Business, Growth, and Brand functions.
• Own high-visibility initiatives that directly influence business growth and market perception.
• Be part of one of India's fastest-growing digital lending and financial services platforms.