Brand Marketing Manager

Role & responsibilities

• Own brand strategy and positioning. Define and maintain our positioning, messaging framework, and voice. Make sure they hold up across the website, product, sales decks, and campaigns.
• Run integrated campaigns end to end. Concept, brief, budget, timeline, launch, and measurement across [paid social, OOH, video, partnerships, events, email].
• Steward the creative. Write and give briefs that creative teams actually want to work from. Review work with a clear point of view and defend the good stuff.
• Manage the brand system. Guidelines, asset library, templates, and the day-to-day governance that keeps a growing team on-brand without becoming a bottleneck.
• Partner across the business. Support product launches with go-to-market messaging, arm sales with materials that land, and keep the team aligned on what the brand stands for.
• Measure what matters. Track brand health, awareness, and campaign performance. Bring a clear read on what worked, what didn't, and what you'd change.
• Manage budget and vendors. Own an annual budget and the agency and freelance partners who help deliver against it.

Preferred candidate profile

• Ample years of experience in brand marketing, integrated marketing, or a comparable role at a [brand/agency/startup]
• A portfolio of campaigns you can walk us through: what the problem was, what you did, and what happened
• Strong writing. You can turn a fuzzy strategic idea into a brief, a headline, or a positioning statement that other people can act on
• Real experience giving creative direction and working with designers, writers, and production partners
• Comfort with brand measurement; you know the difference between a metric that proves something and one that just looks good in a deck
• The ability to move between strategy and execution without waiting for someone to tell you which one the moment calls for