Brand Marketing Manager

Roles & Responsibilities:

• Support development of new project proposals by providing inputs on product mix,

pricing benchmarks, customer behaviour, and micro-market insights.

• Assist in creating marketing plans and communication requirements for each project,

ensuring alignment with the overall positioning.

• Coordinate development, proofreading, and execution of all marketing collaterals such

as brochures, videos, brochures, site branding elements, sales materials, and digital

assets.

• Conduct primary and secondary research to understand customer preferences, buying

patterns, and competitive activity.

• Track industry trends, identify relevant innovations, and suggest upgraded or new

formats for communication and on-ground execution.

• Manage vendors and agencies across design, printing, digital, fabrication, events, and

on-site branding including evaluation, onboarding, quality checks, and timeline

adherence.

• Handle end-to-end on-site branding execution including planning, production follow-ups,

installations, and regular site inspections to ensure consistency and upkeep.

• Coordinate with external partners for the design, production, and deployment of branding

materials such as signages, hoardings, experience-zone elements, and gallery

collaterals.

• Support planning and execution of project launches, channel partner events, open

houses, and on-site engagement activities; ensure all branded zones are set up

accurately and on time.

• Monitor all communication circulating in the market across digital platforms, sales

channels, CP networks, real estate portals, and OOH; highlight deviations and support

corrective actions as needed.

• Work closely with Sales teams to understand customer-facing requirements, address

collateral gaps, and support with timely marketing interventions.

• Maintain all marketing trackers including budget sheets, vendor costings, activity logs,

inventory of collaterals, and on-site branding status.

• Track expenses, support with ROI assessments, and prepare regular management

updates on marketing activity performance.

• Follow internal marketing processes, documentation norms, and approval workflows with

accuracy and discipline.

Skills Required:

• Strong creative sense and the ability to brief, review, and refine marketing material.

• Basic working knowledge of Photoshop, Illustrator (AI), and CorelDRAW (CDR).

• Proficiency in MS Office (Excel trackers, PowerPoint presentations, Word

documentation).

• Good vendor management, coordination, and multitasking skills.

• Strong interpersonal skills with professionalism, patience, and the ability to work in highpressure

environments.

• Ability to work independently while collaborating effectively across teams.

• Good communication and presentation skills.

Qualification & Experience:

• MBA/PGDM in Marketing from a reputed institution.

• 1–2 years of experience in real estate marketing (mandatory).

• Demonstrated willingness to learn, improve, and stay updated on market dynamics and

product knowledge.