Brand Marketing Manager
Duroflex · Bengaluru · onsite · Posted 45d ago
Undisclosed4–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Title: Deputy Manager Digital Media
Location: Bangalore (5-day work from office)
Department: Marketing
Reports to: Senior Manager Digital Traditional Media
About Duroflex
At Duroflex, were on a mission to help people live better by designing comfort that eases stress and
powers everyday life. With 60+ years of expertise and a strong presence across retail, e-commerce,
and omnichannel platforms, were evolving from a sleep solutions company into a holistic comfort
brand creating products, services, and experiences designed to destress.
Join a dynamic marketing team that blends creativity with performance, and help us bring this
purpose to life across digital touchpoints.
Role Overview
As Deputy Manager Digital Media, youll be the execution backbone of our media team. Youll
manage day-to-day campaign operations, support planning and buying across digital channels, and
help drive traffic, leads, and footfall for both online and offline business. This role is ideal for
someone with 2-4 years of hands-on experience who wants to learn the strategic side of media
while building deep expertise in execution.
What Success Looks Like
Paid campaigns across Meta, Google, and programmatic run on time and hit defined KPIs.
Consistent footfall growth from hyperlocal campaigns across COCO and FOCO stores.
Google Business Profiles (GBPs) are optimised for visibility, reviews, and conversions.
Campaign dashboards are updated weekly with clear performance insights.
Internal teams and agencies receive flawless briefs, reports, and campaign support.
Key Responsibilities
1. Digital Campaign Execution
Assist in planning and execution of paid media campaigns across Google, Meta, YouTube,
programmatic, and affiliate platforms.
Work closely with the Senior Manager and media agency to manage daily budgets, pacing,
and optimisations.
Support in setting up campaigns, audiences, UTM tagging, and conversion tracking.
2. Performance Monitoring Optimisation
Track key campaign metrics (CTR, CVR, CPL, CPA, ROAS) and prepare weekly/monthly
reports.
Analyse creative performance and audience insights to recommend improvements.
Run A/B tests on ad creatives, landing pages, and targeting to improve results.
3. Hyperlocal Retail Media Support
Execute hyperlocal campaigns for store openings, events, and weekend activations.
Manage Google Business Profiles: update offers, photos, posts, and QAs, ensuring high
ranking for near me searches.
Monitor call-driving, direction clicks, and store-visit metrics and highlight improvement
opportunities.
4. Reputation Review Management
Support post-purchase review generation across GBP and other platforms.
Monitor ratings and reviews, flag critical feedback, and ensure timely responses in
coordination with the CX team.
5. Cross-Functional Collaboration
Work with creative, content, and CRM teams to ensure campaigns align with messaging and
lifecycle journeys.
Support coordination between internal stakeholders and external agencies.
Stay updated on digital trends, ad formats, and new platform betas.
Skills Qualifications
Experience:
24 years of experience in digital media execution (client-side or agency).
Proven experience running campaigns on Meta, Google Ads, and/or programmatic
platforms.
Experience with hyperlocal targeting, store campaigns, or GBP optimisation is a strong plus.
Technical:
Proficiency with Google Ads, Meta Ads Manager, GA4, and campaign analytics dashboards.
Familiarity with tracking, UTM tagging, and basic SEO/SEM principles.
Understanding of retargeting, audience segmentation, and funnel optimisation.
Soft Skills:
Detail-oriented and comfortable with numbers and reporting.
Highly collaborative with strong communication and coordination skills.
Self-starter with a growth mindset and eagerness to learn.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
crmCampaigndigital campaignCampaign OperationsOmni ChannelBuyingBrand MarketingAnalyticsPaid CampaignsConversion TrackingDigital MediaCampaign AnalyticsoperationsGoogle AdsFacebook Adsmarketingomnichannel platforms
About Duroflex
Duroflex
Furniture & Furnishing
622
employees
1963
63 years old
Bangalore
India
₹8L PA avg
Avg at Duroflex
About
Duroflex is one of India's most trusted sleep solutions experts for mattresses, pillows, and protectors to suit your requirement.
Industries
Furniture & Furnishing
Employee ratings
10 reviews
4.0/ 5
Culture
3.5
Career growth
3.0
Work-life
3.3
Employees rate it well for
Overall Company40Company Culture37
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