Brand Marketing Manager (DEWALT)

Brand Marketing Manager (DEWALT) Hybrid - 3 Days in Towson, MD 10% Travel Expected

Come make the world and accelerate your success.   It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:   As a Brand Marketing Manager (DEWALT) , you’ll be part of our Global Brand Management team working as a hybrid employee.  You’ll get to:  

Be part of Global Brand Management and build and execute comprehensive global brand strategies aligned to achieve organizational brand growth goals.   This function is laser focused by brand and aligned by category/trade to   identify , understand and drive end-user messaging and build equity strategies that will be relevant,   creative   and compelling. Global Brand Management will create brand positioning, brand   fundamentals   and brand   equity   creative & messaging. The Global Brand function will develop key global   category , product   messaging   and marketing playbooks for NPD.   The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing   partners   and other organizational stakeholders are executing in a manner supporting the Global Brand Equity.  

The Brand Manager   is responsible for   planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development,    

We are   seeking   an enthusiastic, out-of-the-box thinker, who will be proactive and look to   identify   opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.    You'll get to:

Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision and   establish   a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change .  

Manage brand marketing campaigns, including content and full campaign toolkit creation,   optimizations   and reporting.   

Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline) .  

Enroll and engage product and commercial partners and senior leadership   to   plans proposed.   

Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.   

Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.   

Work with   Global   Marketing Digital team on   objectives , KPI alignment and tracking of digital   ecosystem   and make recommendations to improve executions .  

Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key   retailers.

Develop media approaches and plans, working with both internal and external agencies.  

The Person:   You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have

Have   3+ years of brand marketing experience.   

Bachelor’s degree in marketing or communications a plus   

Experience in Brand Campaign Development & Execution   

Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions,   optimizing   and   reporting out   on performance.   

Strong business acumen, including financial/budget management skills.   

Execute deliverables by proactively driving collaboration and communication across project stakeholders 

The Details: You’ll receive a competitive salary and a great benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs.

And More: We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

  #LI-EH1 #LI-HYBRID

The Salary range for this position is $62,200.00 - $100,200.00 This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. ​

The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​

The successful candidate may be eligible for annual merit increases. ​

Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

Discounts on Stanley Black & Decker tool sand other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are  We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development:  Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement: All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com .  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)