Brand Marketing Leader

Brand Marketing Leader

Location: Bangalore

Reporting to: Chief Marketing Officer

Introduction:

The organization is a global AI-first, platform-led technology infrastructure transformation company.

Driven by innovation, customer centricity and execution excellence, it has been recognized as a global leader across several areas of operation by leading industry analysts, including Gartner. The organization believes in being extraordinary every day and living by the values of Integrity, Customer Centricity, Ingenuity, Respect and Excellence. As it scales, transforms and reimagines, it is seeking a Brand Marketing Leader who can translate vision into experiences. This role is critical in shaping how clients, partners, talent and the industry perceive and engage with the organization. If you are passionate about building modern B2B brands with purpose, creativity and thought leadership, we would love to meet you.

Key Responsibilities:

- Develop and execute a cohesive global brand strategy aligned with business goals, market positioning and long-term vision.

- Drive world-class design, content and integrated marcom excellence.

- Define and evolve the visual, verbal and experiential elements of the brand across all touchpoints, including the website and social media, events, PR and industry associations.

- Preserve and update brand guidelines and ensure consistent implementation across regions, platforms and channels.

- Drive all brand platforms, communities and recognition programs.

- Build content-led brand thought leadership to strengthen brand differentiation.

- Partner with marketing, sales, HR and product teams to deliver high-impact brand campaigns that drive awareness and trust and enable demand generation.

- Collaborate with internal and external stakeholders to develop a compelling brand narrative rooted in the organization's unique value proposition, and translate it into brand marketing and thought-leadership assets.

- Lead relationships with creative agencies, designers and content partners to ensure brand excellence and efficiency.

- Drive KPI-led marcom operations and optimize them using martech.

Skills & Competencies:

- Seasoned branding and marketing professional with over 20 years of industry experience.

- Strategic thinker with a strong grasp of modern B2B branding and positioning frameworks.

- Excellent storytelling, copywriting, digital-channel and creative-direction capabilities.

- Strong collaboration and influencing skills across diverse, cross-functional teams.

- Global mindset with cultural sensitivity and adaptability.

- Data-driven approach to brand measurement and ROI analysis.

- Passion for technology, innovation and execution excellence.