Brand Marketing Lead - Online Marketplace - Medical eCommerce

Role Overview:

As the Brand Marketing Lead for our medical eCommerce marketplace, you will be the custodian of our brand identity, responsible for scaling our presence in a highly competitive and trust-sensitive healthcare ecosystem. You will spearhead the end-to-end brand strategy, translating complex medical value propositions into compelling narratives that resonate with patients and healthcare providers alike. Working closely with cross-functional teams including product, category management, and creative agencies, you will drive high-impact campaigns that bridge the gap between clinical reliability and consumer convenience. Your work will directly influence our market share, customer trust, and long-term brand equity, positioning us as the most reliable partner in the digital health space.

Key Responsibilities:

- Design and execute comprehensive brand strategies that elevate our market positioning and differentiate our medical marketplace from traditional pharmacy retail.

- Lead large-scale brand campaigns across digital and offline channels to drive top-of-funnel awareness and strengthen brand recall among our target demographics.

- Orchestrate influencer and celebrity-led marketing initiatives to build authentic social proof and humanize our digital health offerings.

- Develop and refine our brand storytelling framework to ensure consistent messaging across all marketing communication touchpoints.

- Manage end-to-end brand planning, from budget allocation and media mix modeling to performance tracking and ROI analysis.

- Collaborate with internal stakeholders to align brand promotion activities with business growth targets and seasonal category trends.

- Monitor market sentiment and competitive landscape to proactively adjust brand positioning and maintain a leadership stance in the healthcare sector.

Required Skillset:

- Demonstrated ability to craft and execute high-impact brand strategies that translate into measurable business growth and increased brand equity.

- Exceptional storytelling skills with the capacity to simplify complex medical information into engaging, consumer-friendly content.

- Proven experience in managing celebrity and influencer partnerships, including contract negotiation, creative direction, and campaign integration.

- Strong analytical mindset to interpret brand health metrics and consumer insights, ensuring data-backed decision-making in all marketing communications.

- Excellent interpersonal and stakeholder management skills, with the ability to lead creative agencies and cross-functional teams toward a unified vision.

- A minimum of 6 to 11 years of experience in brand management or consumer marketing, preferably within the eCommerce, health-tech, or FMCG sectors.

- Ability to thrive in a fast-paced, hybrid work environment based in Delhi/NCR, maintaining high standards of agility and operational excellence.

- Educational background from a premier institute is highly preferred, reflecting a strong foundation in marketing principles and strategic thinking.