Brand Marketing Intern

Department: Marketing & Brand Strategy | Location: JP Nagar, Bangalore India | Duration: 3 6 Months |

Reporting To: Lead – Brand Marketing

Role Overview

We are looking for a creative, energetic, and highly driven Brand Marketing Intern to join our central marketing squad. In this role, you will work closely with brand managers and cross-functional teams to build impactful brand campaigns, drive customer engagement across digital and offline channels, and strengthen GEML’s brand narrative in the EV space.

If you are passionate about sustainability, automotive technology, and creative storytelling, this is an opportunity to get hands-on experience in one of India’s fastest-growing industries.

Key Responsibilities:

Go-To-Market (GTM) Support: Assist in rollout plans for new EV variant launches, festival campaigns, and promotional drives across ATL, BTL, and digital platforms.

BTL & Dealership Activations: Coordinate promotional collateral (POSM, brochures, dealership branding) and support regional on-ground activation events to boost footfalls.

Agency Coordination: Liaise with creative, media, and PR agencies to ensure timely delivery of brand assets aligned with GEML visual guidelines.

Competitor Benchmarking: Map competitor campaign messaging, pricing strategies, and digital presence across the 2W and 3W EV sectors.

Metrics Tracking: Analyze campaign effectiveness using key metrics (reach, engagement, ROI, lead-to-test-ride conversion) and prepare weekly performance dashboards.

Qualifications & Requirements:

Education: Currently pursuing or recently completed a Bachelor’s or Master’s degree in Business Administration (MBA / BBA), Marketing, Communications, Advertising, or a related field.

Skills: Strong written and verbal communication skills with a flair for copywriting/storytelling.

Basic understanding of digital marketing tools (Google Analytics, Meta Ads, social media management software).

Proficiency in MS Office Suite (PowerPoint, Excel) and basic Canva/design tools.

Attributes:

High ownership mindset, self-motivated, and comfortable working in a fast-paced environment.

Passion for electric mobility, clean energy, and consumer technology.

Strong organizational skills and attention to detail.

What You Will Gain

Real-World Impact: Hands-on experience working on live product launches and high-visibility marketing campaigns.

Mentorship: Direct guidance from experienced brand leads and industry veterans.

Industry Exposure: Deep insights into the Indian Electric Vehicle ecosystem, dealership network dynamics, and consumer transition to EV.

Growth Opportunities: High-performing interns may be evaluated for full-time opportunities upon completion of the internship.