Brand Marketing Intern

Designation: Brand Marketing Intern

Location: Lower Parel, Mumbai

This role is exclusively for A new brand, a premium men's performance activewear brand being incubated under The Souled Store (TSS).

About Us

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India's largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others. We create products inspired by pop culture superheroes, movies, TV shows, and cartoons—while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men's and women's apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks. While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 80+ stores across India, with further pan-India expansion underway. The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level—not just by titles. If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we'd love to have you join us.

The role

We're looking for a go-getter with a strong eye for aesthetics and a genuine love for social media: someone who can take an idea from a rough thought to a live post without losing energy along the way. Someone who's comfortable in front of the camera, curious about what's working online, and excited to help build a brand from the ground up.

As a Brand Marketing Intern, you'll work within this New Brands marketing team and support creative execution across the brand: running Instagram and social posting, working with the photo and video team on content, being on set for the shoots of the New Brand, and managing influencer collaborations from scouting to delivery. You'll also write scripts for influencer videos and help ideate and execute campaigns, collaborating closely with designers, photographers, videographers, and the broader TSS marketing function.

What you'll do

• Manage the New Brands Instagram and social media posting: planning the calendar, scheduling posts, writing captions, and keeping the feed consistent
• Work with the photo and video team to create assets for social: reels, stories, carousels, and product content
• Be on set during the shoots: supporting production, capturing behind-the-scenes content, and making sure the shot list is covered
• Scout influencers and creators who fit this brands world, and manage collaborations through to final delivery
• Write scripts and briefs for influencer videos that are clear, on-brand, and easy to execute
• Ideate and execute campaigns for this brand, from first concept through to launch
• Appear on camera for brand content when needed
• Stay current with fitness, sport, and social media trends, and bring that awareness into the work

What we're looking for

• Some experience running social media: a brand page, a college club, a creator account, or your own
• A strong aesthetic sense: you know what looks good on a feed and why
• Confidence speaking on camera
• A go-getter attitude: you take initiative, follow through, and don't wait to be told twice
• Comfort working in a fast-paced, collaborative environment where briefs evolve and priorities shift
• A genuine interest in fitness, sport, or activewear culture

Bonus points

• Experience working with influencers or creators
• Basic video editing skills (CapCut, Premiere Pro or similar) and an eye for editing trends
• Experience being on set or helping plan a shoot
• A portfolio or social handle that shows your taste and range

You'll thrive here if:

You're a go-getter who'd rather be on set than watching from the sidelines, you have a feed you're proud of, and you're as comfortable holding the camera as being in front of it. If you move fast, take initiative, and want to help build a new brand from day one, we'd like to hear from you.