Brand & Marketing Intern

IRTH Brand & Marketing Intern

Location: Bengaluru Duration: 3–6 months Type: Internship

About IRTH

IRTH, from the House of Titan, is a premium lifestyle bag brand built around thoughtful design and organising solutions for the modern urban Indian woman.

The Role

We are looking for a Brand & Marketing Intern to support IRTH across brand communication, campaigns, D2C and omni-channel marketing. This is a hands-on role for someone who enjoys fashion, culture, creative communication and understanding how brands come to life across channels.

What You’ll Work On

1. Brand Communication & Creative Support

• Support brand communication across social media, digital, retail and other consumer touchpoints.
• Assist with copywriting, creative concepts and campaign ideas.
• Develop communication for product launches, brand moments, festivals and campaigns.
• Support creative briefs and work with designers/agencies to take ideas from concept to execution.
• Stay updated on fashion, culture, social media and emerging creative trends.

2. Campaign Management & D2C

• Support end-to-end campaign execution across IRTH’s D2C channels.
• Develop and coordinate performance-oriented brand copies and creatives.
• Assist with website banners, product communication, social media assets, CRM and digital campaigns.
• Coordinate campaign timelines, briefs, creative requirements and approvals.
• Track campaign performance and identify learnings for future communication.

3. Omni-Channel Campaigns

• Support planning and execution of campaigns across digital, social, D2C, retail and other consumer touchpoints.
• Help ensure consistency of brand communication across channels.
• Coordinate with internal teams and external partners for campaign execution.
• Assist in tracking campaign deliverables, timelines and performance.
• Contribute to post-campaign analysis and reporting.

Who We’re Looking For

• Strong interest in fashion, lifestyle, brands and consumer marketing.
• Strong written and verbal communication skills.
• Good sense of visual, cultural and social media trends.
• Creative thinker with an eye for detail.
• Comfortable working across multiple projects and deadlines.
• Basic understanding of social media and digital marketing.
• Proactive, curious and eager to learn.
• Prior experience with content, marketing, fashion or creative projects is a plus.

What You’ll Gain

• Hands-on experience building a fashion/lifestyle brand.
• Exposure to brand strategy, creative development and campaign management.
• Experience across D2C, performance marketing, social media, retail and omni-channel campaigns.
• Opportunity to work closely with creative, marketing and business teams.