Brand, Marketing & Digital Lead

About the Role

Brand, Marketing & Digital Tower

Lead and drive large-scale Marketing Operations Transformation for a global CPG/FMCG client. This strategic leadership role will own the end-to-end Brand, Marketing & Digital tower, leading a 40+ member team across brand strategy, digital marketing, CRM, content, commerce, marketing operations, AI, and transformation initiatives.

Responsibilities

• Lead end-to-end Marketing Operations transformation
• Drive AI, automation, and process optimization initiatives
• Build and scale best-in-class marketing capabilities
• Partner with senior client stakeholders and leadership teams
• Deliver measurable business, consumer, and commercial outcomes

Qualifications

• 12-15+ years of experience in CPG/FMCG Marketing, Digital, CRM, Commerce, MarTech, Content Operations, or Consulting
• MBA preferred

Required Skills

• 5+ years leading large cross-functional teams (30-50+ members)
• Strong expertise in Brand Strategy, Marketing Operations, Digital Transformation, CRM, Commerce, Content & Consumer Experience
• Proven experience in Operating Model Design, Transformation Programs, Stakeholder Management & Outcome-Based Delivery
• Experience working in global and multi-market environments

Preferred Skills

• Tobacco, Nicotine Products, Consumer Healthcare, Beverage, or other regulated CPG industry experience preferred