Brand Marketing - Assistant Manager

Location: Gurgaon (Sector 58)

Work Mode: Full-time, In-office

About the Role We are looking for an Assistant Manager - Marketing who can take

complete ownership of scaling our brand across all key channels. This is a high-impact role for someone who understands the full 360° marketing ecosystem- from influencer marketing and content to paid ads and performance. You’ll work closely with leadership to drive brand growth, build visibility, and execute integrated marketing strategies that deliver measurable results.

Key Responsibilities ● Own and execute end-to-end marketing strategy across influencer, content, and paid channels ● Plan and scale influencer marketing campaigns, including sourcing, negotiations, and performance tracking ● Lead content strategy across platforms (social media, website, campaigns) to drive engagement and brand recall ● Manage and optimize paid campaigns (Meta, Google, etc.) with a strong focus on ROI and performance metrics ● Collaborate with creative, performance, and external partners to ensure cohesive brand communication ● Analyze campaign performance, derive insights, and continuously optimize strategies ● Identify new growth opportunities across channels and experiment with innovative marketing approaches ● Drive brand positioning and storytelling in alignment with business goals ● Manage budgets, timelines, and execution to ensure efficient delivery

Requirements ●

3-4 years of experience in marketing, preferably in a D2C brand or high-growth startup ● Strong hands-on experience across influencer marketing, content, and performance marketing ● Proven track record of scaling campaigns and driving measurable growth ● Solid understanding of analytics, campaign metrics, and marketing funnels ● Ability to think both creatively and analytically ● Strong ownership mindset with the ability to lead initiatives independently ● Excellent communication and stakeholder management skills

What We’re Looking For ● A self-starter who can take charge and drive marketing outcomes end-to-end ● Someone who can balance brand-building with performance marketing ● A future leader who can grow into a larger marketing leadership role ● Deep understanding of the D2C ecosystem and consumer behavior

Why Join Us ● Opportunity to play a key role in scaling a fast-growing D2C brand ● High ownership and direct impact on business growth ● Fast-paced, execution-driven environment with strong learning opportunities