Brand Manager

About the Company: Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more! Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients .We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

The Traya Model Our secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

The Role: The Brand Manager will be responsible for driving brand strategy, positioning, and execution for Traya across markets. This role demands a strong understanding of consumer behavior & brand fundamentals to establish and grow Traya’s brand equity.

Responsibilities:

• Driving brand equity across product, proposition, GTM, communication
• Be the custodian of the consumer, and lead entire function of generating insights centrally for the brand
• Ensure the derived customer insights shape our product and communication decisions
• Lead and analyze integrated marketing campaigns (online & offline) from conceptualization to execution
• Work with the Creative and Media buying agencies to conceptualize & executive innovative marketing campaigns.
• .nnovate on marketing and communication channels/formats/concepts via constant experimentation, data analysis and iteration.

Required Experience:

• 3+ years of relevant experience in FMCG, CPG or Consumer Internet Brand Marketing.
• Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning & Go to Market Strategy.
• Has demonstrated experience in managing Marketing budget to drive Revenue, with ROI and attribuition analysis.
• Strong experience in Consumer Insighting & translating insights into Brand Strategy & Communication.
• Experience in Digital Marketing (performance marketing, content marketing, influencer marketing) is a plus