Brand Manager

Job Title: Brand Manager (Bathware)

Location: HO, Ahmedabad Role Overview-

• Branding and promotional initiatives of all products including establishing relationships with Advertising Agencies, External Consultants, and Media Channel Partners.
• Ensure delivery of superior quality creative solutions by institutionalizing a culture of idea generation and offering innovative solutions that generate results within timelines and budget.

Key Responsibilities-

• Ensure that the Branding and Promotion strategy is suitably designed to support the Sales of the product to build the Astral Brand.
• Coordinate with Business Development team, negotiations with Media Partners, External Consultants, and Advertising Agencies.
• Provide suggestions for sales promotion activities for enhancing customer loyalty and increasing the reach of the brand.
• Provide inputs for the annual budgeting exercise and ensure adherence to sanctioned budgets.
• Ensure effective cost minimization across all the Branding and Promotions initiatives.
• Coordinate with Business Development team to design the branding and promotion strategy for launching of new products to ensure best reach to the targeted customer segment.
• Monitor the execution of product specific Branding initiatives to ensure adherence to the planned strategy.
• Identify appropriate Media Partners to drive execution of the Branding and Promotions strategy.
• Ensure optimum selection of media mix, including exploration of new channels, for effective brand related publicity and advertisement.
• Select appropriate Advertising Agencies and External Consultants to develop brand related communication / merchandise / advertisements etc.
• Coordinate with Head, Business Development to sign long-term deals with media partners / advertising agencies for promotion of the Astral brand.
• Coordinate with the Company Secretary to ensure that the terms and conditions of such agreements meet all compliance related requirements of Astral.
• Coordinate with the Company Secretary to prepare documents for obtaining licenses for logos, themes, etc.
• Provide design and direction for collateral, web, product packaging, stationery, and other visual communications media for the company.
• Ensure all product related branding and promotions are in line with the overall Branding guidelines for the organization.
• Visualize and develop concepts or themes as per the requirements of various promotion campaigns related to different brands.
• Coordinate with the team on detailing the theme and concept of the program.
• Ensure creative resources are available to develop the appropriate creative content for sales and sponsorship related to activities for the brands business.
• Lead sales promotion activities and ensure effective implementation of the same.
• Ensure availability of resources for branding and promotion activities; raise purchase requests for resources.
• Coordinate with Head, Business Development to take decisions on participation in various industry exhibitions across the world.
• Track availability of stalls and ensure availability of a stall that would increase Astral’s visibility in the exhibition.
• Identify all vendors and freelancers based on requirements of the assignment and liaise with the vendors for contracting in coordination with the business commercial team.
• Coordinate with Head, Business Development, and design the branding and promotion strategy for launch of new products to ensure best reach to the targeted customer segment.
• Monitor the execution of product specific Branding initiatives to ensure adherence to the planned strategy.
• Identify appropriate Media Partners to drive execution of the Branding and Promotions strategy.
• Ensure optimum selection of media mix, including exploration of new channels, for effective brand related publicity and advertisement.
• Select appropriate Advertising Agencies and External Consultants to develop brand related communication / merchandise / advertisements etc.
• Coordinate with Head, Business Development to sign long-term deals with media partners / advertising agencies for promotion of the Astral brand.
• Coordinate with the Company Secretary to ensure that the terms and conditions of such agreements meet all compliance related requirements of Astral.
• Coordinate with the Company Secretary to prepare documents for obtaining licenses for logos, themes, etc.
• Provide design and direction for collateral, web, product packaging, stationery, and other visual communications media for the company.
• Ensure creative resources are available to develop the appropriate creative content for sales and sponsorship related to activities for the brands business.
• Identify all vendors and freelancers based on requirements of the assignment and liaise with the vendors for contracting in coordination with the business commercial team.
• Lead Social Media and Digital Marketing over various platforms like Twitter, Facebook, WhatsApp, etc.
• Coordinate with Finance and Accounts team for timely availability of funds for various Branding related activities and for timely processing of payments for Advertising Agencies/ External Consultants/ Media Partners / Exhibition Organizers.
• Ensure timely resolution of queries raised by Advertising Agencies/ External Consultants/ Media Partners regarding bill payments.
• Responsible for preparation and submission of department MIS to management.
• Display Showroom Development – Manage / guide internal / external Architects & Interior Designers to conceptualize / execute brand / product display showrooms as per the market requirements and in sync with the guidelines.
• Manage products CN check for the channel partners.
• Check and approve the budgets of activities such as shop meets, plumber meets, engineers meet etc.

Qualification-

• Graduate in any Discipline + MBA in Marketing.

Experience-

• 12-14 years of experience in Product Branding / Corporate Branding / Media with 2-3 years of experience in Bathware / Tiles category.