Brand Manager

Job Location MUMBAI GENERAL OFFICE

Job Description P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams have helped us grow into a global company that is governed responsibly and ethically, that is open and visible, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Dedication from Us: You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative workspaces where new insights thrive. All the while, you'll receive outstanding training to help you become a leader in your field. It is not just about what you'll do, but how you'll feel: encouraged, valued, purposeful, challenged, heard, and inspired.

What we Offer: Continuous mentorship – you will collaborate with peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and encouraging work environment– employees are at the centre, we value every individual and support initiative, promoting agility and work/life balance.

Job Family Summary: The Facilities job family at Procter & Gamble includes a variety of roles related to the maintenance and management of our physical sites. These roles ensure that our site facilities are safe, functional, and conducive to productive work.

Job Responsibilities Strategy Development: Design and implement a cohesive-full funnel social media strategy that aligns with business goals to increase brand awareness and engagement.

• Content Creation & Management: Create, edit, publish, and share regularly, engaging content (original text, photos, videos, and news) that reflects the brand voice.
• Community Management: Setup a process to actively engage with the audience by responding to queries, comments, and messages in a timely manner.
• Analytics & Reporting: Regularly monitor key performance indicators (KPIs) such as engagement rates, traffic and lower funnel attributes; data backed decision making to optimize campaigns.
• Trend Monitoring: Stay up-to-date with the latest social media trends, algorithm changes, and digital technologies.
• Collaboration: Work with marketing, sales, and customer service teams to ensure brand consistency.
• Campaign Management: Plan and execute social media advertising campaigns (e.g., paid ads on Facebook/Instagram) and manage budgets.
• Influencer Outreach: Identify and connect with relevant influencers to expand brand reach.

Skills

• Platform Knowledge: In-depth knowledge of major social media platforms (Facebook, Instagram, Snapchat, LinkedIn, Twitter, YouTube).
• Content Creation: Excellent copywriting and storytelling skills and creating brand relevant content briefs and 360 content plan
• Analytics Knowledge: Hands-on experience with Google Analytics and native platform insights (e.g., Meta Business Suite).
• Education: Master's degree in Marketing, Communications, or a related field.

Job Qualifications Tier 1 MBA in Marketing /Relevant experience in another company of handling Media/Brand strategy.

About Us We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more. We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor. At P&G, the hiring journey is personalized every step of the way, thereby ensuring equal opportunities for all, with a strong foundation of Ethics & Corporate Responsibility guiding everything we do. All the available job opportunities are posted either on our website - pgcareers.com, or on our official social media pages, for the convenience of prospective candidates, and do not require them to pay any kind of fees towards their application.”

Job Schedule Full time

Job Number R000147397

Job Segmentation Entry Level