Brand Manager

Role & responsibilities

The Brand Manager Support the Category Marketing Manager in driving the Take Home category agenda, with ownership of day-to-day execution across new product development, packaging, channel and trade marketing, social media, PR and category analytics.

JOB RESPONSIBILITIES

• New Product Development: Drive NPD projects from concept lock to launch. Author the brief, run R&D, packaging, procurement and supply chain to timeline, and track in-market performance for the first two quarters post-launch.
• Packaging & Pack Architecture: Write packaging briefs, manage design agencies through creative rounds, take artwork to press-ready, and maintain a clean SKU and artwork master
• Agency & Creative Management: Brief and manage creative, design and digital agency partners. Run reviews, hold quality on output, and bring an independent point of view rather than relaying feedback.
• Channel Marketing: Build and execute activation calendars across General Trade, Modern Trade and Quick Commerce. Work with the sales team to secure category focus and land initiatives at the outlet.
• Social Media: Supervise the monthly content calendar end to end. Approve creative before it goes live, hold brand tonality, oversee community management and engagement, and report performance monthly.
• Public Relations: Set the monthly PR agenda with the agency. Identify the stories worth telling, drive the pitch list, review releases before they go out, and supervise deliverables and coverage against commitments.
• Trade Marketing & POSM: Translate campaigns into what appears at the outlet brief, approve and track deployment of visibility elements and in-store collaterals.
• Category Analysis & Reporting: Monitor category performance across markets and channels, run launch post-mortems, and build the review decks that go to top management own the analysis, not just the inputs.
• Competitive Intelligence: Maintain a comprehensive view of competition on pricing, packs, launches and communication, and bring it to the table before it shows up in our numbers.
• Cross-Functional Coordination: Work closely with R&D, sales, procurement, supply chain and finance to move projects and decisions forward.

Preferred candidate profile

MBA (Marketing) from a premier or renowned B-school, or equivalent relevant experience.

56 years of overall experience
At least 2–3 years in FMCG brand management
An MBA in Marketing
Strong analytical, presentation and communication skills
The confidence to own the 4Ps and work effectively across teams