Brand Manager

Position: Manager Brand Management & Communications

Department: Marketing
Location: Corporate Office

Working Days: Monday to Saturday's , with 2nd & 4th Saturday's off

Role Purpose

To strengthen brand visibility, reputation, and patient engagement through integrated marketing communications.

Key Responsibilities

• Develop brand communication strategies across all centres including new centre launches.
• Develop content creation for digital platforms, social media, patient education, and marketing campaigns.
• Create effective brand campaigns and deliver KPIs/outcomes.
• Ensure consistency of brand identity across all touchpoints.
• Coordinate with clinical teams for patient stories, awareness campaigns, and educational initiatives.
• Monitor brand performance, campaign effectiveness, and market perception.
• Manage consumer insights through brand and patient research.
• Manage marketing, digital & media agency relationships.

Preferred Qualification

• MBA/PGDM in Marketing with 5–8 years of experience in brand management, communications preferably in healthcare marketing. Strong writing skills, stakeholder management, and project management skills.