Brand Manager

1. Job Description

Brand strategy and positioning: Maintain a clear target-customer profile, brand promise, positioning, tone of voice and key differentiators. Translate the strategy into briefs and channel-specific execution.

Brand identity and consistency: Own the approved brand guideline covering logo and typography, colors, photography, layouts, tone of voice, packaging and product presentation. Audit touchpoints and correct inconsistencies.

Amazon USA and e-commerce: Coordinate improvements to product titles, bullets, descriptions, A+ Content, Store pages, images and brand storytelling in line with marketplace rules. Work with the Amazon/e-commerce specialist on conversion, content accuracy and listing health; do not change pricing, claims or compliance-sensitive content without approval.

Creative and agency management: Write clear briefs, set timelines, provide consolidated feedback, check work against the brand guideline and track agency deliverables, budgets and results. The Brand Manager is the

day-to-day owner; leadership retains final approval for major brand changes and spend.

Social media and campaigns: Create monthly content and campaign plans, coordinate photography/video/design, maintain a content calendar and ensure each asset has a defined audience, message, channel and objective.

Publishing can be handled by an internal or external team under the Brand Manager s direction.

Product and merchandising coordination: Work with design, sourcing, merchandising and sales teams on product stories, naming, color/material presentation, launch calendars and customer feedback. Share evidence-based recommendations; product and commercial approvals remain with leadership.

Customer and market insight: Review customer reviews, questions, returns/complaints, competitor presentation and trend signals. Summarize recurring insights and recommend actions without making unsupported product claims.

Cross-functional project management: Maintain a launch tracker, decision log, asset library and responsibility list. Coordinate deadlines across leadership, product, e-commerce, sales, operations and agencies.

Reporting and budget control: Report brand activity and outcomes monthly. Track approved marketing/creative budgets, campaign delivery, content performance and agreed brand KPIs.

• 4-7 years of relevant experience is a useful target, but demonstrated ability matters more than years alone.
• Experience in fashion, handbags, accessories, footwear, beauty, lifestyle or consumer e-commerce is preferred.
• Strong visual judgment and ability to brief designers, photographers, agencies and content teams.
• Clear writing, project management, coordination, and comfort with timelines and budgets.
• Working knowledge of Amazon US content and brand tools is a plus; direct hands-on experience is strongly preferred.
• Comfortable using spreadsheets, presentations, project trackers and basic analytics.

• The Brand Manager may manage routine execution within approved brand guidelines, briefs, timelines and budgets.
• Leadership approval is required for logo/identity changes, positioning changes, major campaigns, public statements, pricing/promotions, unbudgeted spend, agency appointments and material claims about products.
• The Brand Manager must flag legal, trademark, marketplace-policy, product-safety or reputational risks before publication.