Brand Manager

Purpose of the roleCustodian of brand execution at ground level, responsible for driving volume and market share through structured planning and local interventions.Ensures operational discipline through daily work management, customer insights, and coordination across content, sales, and activation teams.Role Description
1) Support delivery of volume and market share targets by developing micro-market plans for focus geographies. 2) Lead Daily Work Management (DWM) activities including MPR updates, AO budget adherence trackers, and performance dashboards. 3) Maintain key business MIS, consolidate insights, and ensure operational readiness for reviews and AO-level discussions. 4) Drive structured customer immersions through direct market visits and self-calling to uncover actionable insights. 5) Coordinate with content and digital teams to maintain the brands social media calendar and support daily activity rhythm (DAR). 6) Participate in quarterly PDCA cycles by analyzing geo-level performance and proposing corrective action plans. 7) Assist in planning and execution of in-market activations, ensuring POSM adherence and brand consistency at retail. 8) Collaborate with sales teams to identify on-ground gaps and support timely interventions to deliver local execution outcomes.