Brand Manager

Brand Management

Job Description

The Brand Manager at Kohinoor Group will be responsible for developing, executing, and managing comprehensive brand strategies that elevate the brand's premium positioning, enhance market perception, and drive demand for our luxury & premium residential and commercial properties. This role requires strategic thinking with a keen eye for aesthetics and a sophisticated communication style.

Key Responsibilities:

1. Brand Strategy & Positioning:
• Achieve measurable improvements in brand awareness, perception, and preference within the premium real estate segment (e.g., through brand NPS, & sentiment analysis on social media).
• Ensure consistent application of brand guidelines across all internal and external communications, maintaining a cohesive premium image.
• Develop and articulate a clear, compelling brand strategy aligned with the company's vision and business objectives for premium real estate.
• Ensure consistent brand messaging and visual identity across all touchpoints, maintaining a refined and luxurious image.
• Monitor and measure the Brand Net Promoter Score (NPS) and Top Of Mind Awareness scores (TOMA).

1. Brand Events:
• Plan, budget and execute exclusive brand events, for various stakeholders CPs, vendors, customers. to reinforce the premium brand image and engage target audiences.
• Bhoomi Pujan and office inauguration event curation, budgeting and execution.

1. Customer Experience at Project Sites : Ensure a consistent luxury brand experience at all customer touchpoints, from sales offices to site visits.

1. Creative Communications & Content Development:
• Curate content for brand articles, social posts and website content.
• Oversee the creation of premium marketing collateral, including coffee table books, brand film scripts, corporate presentations etc., ensuring adherence to brand guidelines and quality standards.
• Leverage influencers for brand marketing.
• Continuously build a bank of video testimonials of residents / tenants and channel partners for the brand usage.
• Collaborate closely with creative agencies and internal teams to deliver visually stunning and emotionally resonant brand assets.

1. Budget Management & Billing:
• Manage the brand marketing budget effectively, ensuring optimal allocation of resources for maximum impact and ROI.
• Oversee the billing of all brand expenses with the billing team.