Brand Manager

Experience:3–4 years (Fast-paced early-stage startup in BPC, personal care, or tech preferred)

Location: Sector 54, Gurugram

Type: Full-time, In-office (5 days/week)

About NUUK

Appliances don't have to be boring. For too long, they stood still while people and homes evolved. NUUK exists to challenge that.

We are a team of engineers, designers, and operators building from first principles - creating products that are thoughtful, functional, and built to last. But behind every growing business is a finance function that ensures cash moves efficiently, risks are managed, and operations run seamlessly. That's where this role comes in.

Find out more about us here: https://nuuk.in/

Follow our journey: https://www.instagram.com/mynuuk/

What is this role about

This role is for someone who has built brands in categories where the consumer is young, aspirational, and has very high expectations. You understand that brand marketing isn't just campaigns - it's content strategy, channel thinking, influencer logic, community, and launch planning all working together.

You've moved fast before. You've owned a category. Now you're ready to do it for a brand that's rewriting the rules of its entire industry.

What will you do

Brand & Content Strategy

• Own the content strategy for a new category at NUUK - from audience definition and channel planning to content strategy and GTM
• Build and execute a marketing calendar that balances always-on content with campaign moments and product launches
• Work closely with copywriters, designers, and video teams to brief and deliver high-quality output consistently

Campaign & Launch Planning

• Lead GTM planning for product launches within the category - from strategy to execution
• Develop campaign ideas that are insight-led, culturally relevant, and distinctly NUUK
• Ensure every campaign lands cohesively across touchpoints - digital, social, influencer, and offline

Marketing Touchpoints & Channel Ownership

• Understand and activate across multiple marketing touchpoints - paid, organic, influencer, community, and retail
• Work with the performance team to ensure brand and performance efforts are aligned
• Track campaign metrics, derive learnings, and feed them back into the next cycle

Cross-functional Collaboration

• Partner with Product, Sales, and Design teams to ensure the category is represented consistently across all functions
• Be the internal champion for the category - keeping the team informed, aligned, and excited

Who we're looking for

• Category Builder: You've owned a brand or category at an early-stage startup - you know what it means to build from near-zero
• Content-Fluent: You understand what good content looks like across formats and platforms, and you can brief for it convincingly
• Multi-Touchpoint Thinker: You don't think in silos - you see how social, influencer, performance, and offline work together
• Aspirational Brand Experience: You've worked in BPC, personal care, fashion, or tech - categories where the consumer has taste and the brand has to earn attention
• Fast and Structured: You can move quickly without losing strategic clarity - you plan well and execute even better

Why join NUUK

• High ownership from Day 1
• Exposure across teams and functions
• Fast learning curve in a scaling startup
• Opportunity to grow into a strategic role over time
• Work with a team that builds, not just talks
• Unlimited coffee, great snacks, a vibrant workspace and a team that values design, speed, creativity and thoughtful execution

NUUK is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.