Brand Manager

Role & responsibilities

• Develop and execute brand strategy, identity, positioning, campaigns, and communication for Thane projects.
• Plan and execute integrated marketing campaigns across Print, OOH, Digital, Films, and Print Collaterals.
• Conduct consumer research, competitor analysis, and market studies to identify brand opportunities.
• Analyse market data and consumer insights to develop effective brand solutions.
• Manage advertising agencies, digital/social media agencies, creative partners, and external vendors.
• Oversee creative development, artwork, campaign execution, and brand consistency across channels.
• Coordinate with internal stakeholders to ensure timely execution of marketing initiatives.
• Monitor campaign performance, brand visibility, and marketing effectiveness.

Preferred candidate profile

• 8-10 years of experience in brand management, marketing communications, or integrated marketing.
• Experience with leading brands in Real Estate, Luxury, FMCG, Hospitality, or Consumer Durables.
• Candidates from reputed advertising agencies who have managed established brands are also preferred.
• Strong understanding of brand identity, positioning, consumer behaviour, and campaign management.
• Proficiency in PowerPoint and Excel, with knowledge of AI prompting tools and Canva.
• Strong analytical, creative, communication, and stakeholder-management skills.

Professionals from leading real estate or consumer brands, or reputed advertising agencies with strong brand management and integrated campaign experience. Real estate experience is preferred but not mandatory.

Please note that this is a 6-day working role.

Please share your CV on [phone removed].