Brand Manager

Experience in FMCG, Alco bevarage will be highly preferred.

We are looking for a dynamic Brand Manager to drive brand strategy, innovation, and execution across media and digital platforms.

The ideal candidate is an MBA/PGDM in Marketing with 7-8 years of experience, including 5+ years in Brand Management and 3+ years of independently managing a brand, with ownership of brand strategy, P&L, and growth initiatives.

The role requires a strong blend of strategic thinking, creative ideation, and hands-on execution to deliver impactful brand campaigns and business results.

Exposure to sales or trade marketing will be an added advantage.

Purpose of the Role: Own end-to-end execution of the ATL/BTL brand mandate for the Imperial family (Imperial Blue and Imperial Black) through culture-relevant, regulation-compliant campaigns that build equity, visibility, and growth.

Role & responsibilities

Brand Strategy & Execution

• Shape medium- and short-term brand strategy; curate campaigns and toolkits
• Curate and execute annual brand plans across ATL, BTL, and digital
• Maintain consistent positioning, visual identity & communication across every touchpoint
• Track category, awareness, and shopper trends; optimize initiatives against ROI

Global Stewardship

• Act as brand custodian across geographies set brand codes and creative solutions
• Feed global and local insight into innovation and campaign pipelines
• Drive global support toolkits, extending beyond limited editions to localised campaigns

ATL & BTL Activation

• Lead integrated through-the-line(TTL) campaigns & consumer engagement programs (CEPs)
• Drive on-ground activation, experiential formats, and retail initiatives; partner with trade marketing to build brand franchise and growth through the funnel
• Build brand advocacy through trade education, influencers, and key opinion leaders (KOLs)
• Support the BExt team in driving legitimate brand extensions into adjacent categories

Stakeholder & Agency Management

• Manage creative, media, digital, PR, and activation agencies
• Partner with Sales, Trade Marketing, Supply Chain, Finance, Legal, and Corporate Affairs

Budget, Compliance & Insight

• Plan and optimize marketing budget for cost efficiency and ROI
• Ensure full compliance with India's alco-bev advertising regulations and internal governance
• Monitor competitor activity and campaign effectiveness to inform future decisions

Key Interfaces

• Internal: Regional marketing, national trade marketing, Commercial
• External: Influencers, KOLs, creative/media/PR/event agencies, market research and merchandising partners

Success Measures

• Brand equity, awareness, volume, and market share growth
• ATL/BTL effectiveness and marketing ROI
• Execution quality, timeliness, and regulatory compliance
• Success of new launches and brand extensions