Brand Manager

Job Responsibilities:

• Drive the annual and quarterly marketing plan, calendar and campaign pipeline, ensuring timely, on-brief execution across internal teams and agencies.
• Set up and run the functions operating rhythm review cadences, trackers, MIS and dashboards giving leadership clear visibility on progress, spends and outcomes.
• Strengthen processes, SOPs, approval workflows and brand governance so that content, collateral and communication are consistent, compliant and delivered on time.
• Manage priority and fast-moving requirements, such as launches, leadership requests, escalations and sensitive matters (with Corporate Communications), with speed and sound judgement.
• Support the Marketing Head in shaping brand strategy and positioning, translating business strategy, product strengths and competitive advantages into compelling brand propositions.
• Provide strategic inputs on market and competitor trends, segment priorities, annual planning and budgets, and contribute to leadership presentations.
• Build distinctive brand salience across B2B, B2C, institutional and channel audiences.
• Build a strong content ecosystem across digital, social, corporate and business channels.
• Lead end-to-end integrated marketing campaigns across TV, CTV, digital, social, print, radio, OOH, events, trade shows and on-ground activations, translating customer/market insights into impactful communication and measurable business outcomes.
• Partner with creative, media and digital agencies to deliver high-impact campaigns and brand platforms, ensuring strong execution, brand consistency, timely delivery and effective utilisation of marketing investments.
• Drive the digital marketing agenda across LinkedIn, Meta, Google and other relevant platforms.
• Build digital programs that deliver both brand awareness and measurable business leads.
• Own the marketing funnel from awareness to lead generation (MQL SQL Conversion).
• Strengthen marketing automation, CRM and digital customer journeys.
• Use data and analytics to continuously improve campaign performance, CPL, lead quality, engagement and conversion.
• Establish clear KPIs for brand, digital, demand generation and campaign effectiveness
• Develop marketing programs for key segments including EPCs, C&I customers, IPPs, developers, channel partners, institutional customers and other strategic accounts.
• Partner with business teams to understand market opportunities, customer needs and competitive dynamics.
• Develop account-based marketing and targeted demand-generation programs for priority markets and customers.
• Build marketing interventions that contribute directly to pipeline creation and business growth.
• Partner with Product, Sales and Business teams on product launches and go-to-market programs.
• Lead agency briefing, evaluation, negotiation and performance management.
• Manage marketing spends efficiently, tracking against approved budgets, flagging variances early and ensuring strong ROI from investments.
• Support annual marketing planning, budgeting and allocation across channels and initiatives

Experience:

Proven experience managing integrated campaigns across multiple channels and running marketing operations at scale planning, budgets, governance and reporting.

Strong exposure to Brand, Media, digital marketing and performance marketing.

Experience working with senior stakeholders and cross-functional teams, including handling high-pressure and time-critical situations.

Experience managing agencies and significant marketing budgets