Brand Manager

Role Overview

We are looking for a Brand Manager to drive brand growth, digital engagement, and marketing initiatives across Utec's digital ecosystem. The role will focus on building full-funnel engagement, launching digital products, strengthening partner activation, and driving adoption through impactful and personalized marketing strategies.

Key Responsibilities

- Lead brand growth and opportunity marketing initiatives across Utec's digital ecosystem.

- Drive full-funnel engagement and conversion through personalized content and targeted communication.

- Develop and execute high-impact Go-to-Market (GTM) strategies for new features and digital products to drive adoption.

- Manage large-scale, pan-India content creation with regional adaptations across 10+ languages.

- Strengthen partner activation and digital engagement through segmented campaigns and in-app communication.

- Collaborate closely with Marketing, Product, Sales, IT, and external agencies to execute integrated marketing initiatives.

- Conduct field visits and gather market insights to understand customer and partner needs.

- Translate market and customer insights into actionable brand and marketing strategies.

- Track campaign performance and identify opportunities to improve engagement, adoption, and business outcomes.

Key Skills & Competencies

- Brand Management & Marketing Strategy

- Digital & Growth Marketing

- Go-to-Market (GTM) Strategy

- Full-Funnel Marketing

- Content & Campaign Management

- Customer/Partner Engagement

- In-App & Digital Communication

- Market Research & Consumer Insights

- Stakeholder & Agency Management

- Strong analytical and communication skills