BENGALURU · FULLTIME
Brand Manager
TVS Motor
Bengaluru · onsite · Posted 5d ago
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Undisclosed12–15 yrsfulltimeBengaluru
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Section · 01
About this role
- Responsible for end-to-end brand strategy and execution for the assigned portfolio, ensuring market share growth and category leadership.2) Responsible for Building brand equity by tracking and improving brand health metrics (awareness, imagery, consideration) in priority customer segments.3) Lead strategic marketing planning including media mix, messaging, and funnel creation to drive qualified traffic and conversion.4) Drive portfolio profitability by shaping pricing strategy, innovation pipeline, and effective lifecycle interventions across variants.5) Monitor effectiveness of marketing investments with strong focus on ROI levers such as A2S, media performance, and spend optimization.6) Accelerate digital contribution to business by leveraging digital commerce, performance marketing, and CRM-led programs.7) Lead and develop a high-performing team of Brand Managers and Associate Brand Managers aligned to shared brand KPIs.8) Collaborate cross-functionally with Product, Design, Quality, NPD, Sales and Research to ensure consumer-centric brand delivery.
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Section · 02
Skills
AtlBrand MarketingBrand StrategyBrand CampaignsBrand Positioning
Section · Company
About TVS Motor
TVS Motor
Automobile
6.0k+
employees
1979
47 years old
Chennai, Tamil Nadu
IN
₹8.3L PA avg
Avg at TVS Motor
About
One of the largest 2-wheeler companies in the world. Dealing in Racing-inspired Apache bikes, commuter motorcycles, scooters, mopeds, & 3-wheelers.
Industries
AutomobileManufacturingUrban Transport
Employee ratings
10 reviews
3.9/ 5
Culture
3.0
Career growth
2.9
Work-life
2.8
Employees rate it well for
Skill Development39Overall Company39
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