Brand Manager

The Role:

The Brand Manager will be responsible for driving brand strategy, positioning, and execution for Traya's new initiatives across markets. This role demands a strong understanding of consumer behavior and brand fundamentals to establish and grow brand equity. You will be instrumental in driving our growth and transformation by identifying, validating, and scaling growth opportunities.

Responsibilities:

- Driving brand equity across product, proposition, GTM, communication.

- Be the custodian of the consumer, and lead entire function of generating insights centrally for the brand. Ensure the derived customer insights shape our product and communication decisions.

- Lead and analyze integrated marketing campaigns from conceptualization to execution. Work with the Creative and Media buying agencies to conceptualize and execute innovative marketing campaigns.

- Innovate on marketing and communication channels/formats/concepts via constant experimentation, data analysis and iteration.

- Own Category P&L and Operating Cadence: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.

- Growth Strategy and Portfolio Architecture: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.

- Experimentation at Scale: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.

Required Experience:

- 3+ years of relevant experience in Consumer Facing Marketing. Proven track record in a startup/high-growth/Innovation environment.

- Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning and Go to Market Strategy.

- Strong business acumen with an understanding of tech-enabled consumer markets.

- Strong experience in Consumer Insighting and translating insights into Brand Strategy and Communication.

- Demonstrated ability to ideate and execute innovative business strategies.